Where Social meets Content

Content meets Social

About The Speaker

• Enterprise Content Management Veteran– 20+ years experience

• CEO Vizit & Clipsi

• Prior Assignments– Executive VP, Captaris (now OpenText) – CEO, Scan-Optics– Senior Vice President, MSX International

• ECM/BPO Services

Twitter: @paul_yantusPhone: (425) 996-0479Email: pyantus@vizit.com

BlackBerry reports net operating loss near $1B for Q2

Did you hear?

BlackBerry may be forced to sell the business in piecesBlackBerry lays off 40% of its workforceBlackBerry nears bankruptcy

How many read their filing?How many read an article about it?

Today we don’t seek informationwe wait for it to come to us

How do we get information?

Did you see that #mycompany was rated a leader in by #Gartner lnkd.in/7arBHV

There’s an overwhelming amount of information out there

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.

Two Faces of SharePoint

Social Content

What put SharePoint on the map?

Of all organizations large & small use it

80%SharePoint

The standard file share of the Enterprise

Workgroup

Workgroup

Workgroup

$4.5 BILLION MARKET WITH CAGR OF 11%

File Sharing Skyrocketing Everywhere

$40+ BILLION MARKET WITH CAGR OF 40.2%

Do users want to share files or excepts?

70% WANT TO ACCESS

SOMETHING SPECIFIC VS.ENTIRE FILE

- 2012 Vizit Study N=1,200+

When you search for content in SharePoint what do are you seeking?

60% WANT TO SHARE

CONTENT IN A SOCIAL CONVERSATION

- 2012 Vizit Study N=1,200+

Where do we find information?

Q1/2011 Q2/2011 Q3/2011 Q4/2011 Q1/2012 Q2/2012 50,000,000

70,000,000

90,000,000

110,000,000

130,000,000

150,000,000

170,000,000

190,000,000

Facebook GoogleSource = Geekwire

The Changing Content Consumption Model

23%*OF SOCIAL MEDIA MESSAGES INCLUDE LINKS TO CONTENT

CONTENT:Published articles, videos and photos – not family videos or party picturesSource: NM Incite, GGM Type Comparison Report Date Range:1/17/2011-2/16/2011, Nielsen Netview Dec 2010

*27,000,000

Pieces of content are shared each day.These figures don’t include messages about or related to content – only those that share it.

The conversation around content is likely a much larger percentage

SharePoint 2013 Features

Share a file in a Newsfeed Post

Follow Documents

Yammer

Share a file in a Newsfeed PostHighlight something in a document and

have a conversation about it

What the analysts are saying about social

“If you don’t provide meaningful content and a compelling reason to use a platform, people won’t use it.”

“Social media initiatives fail most frequently because organizations focus on the technologies when they should focus instead on achieving a purpose …”

“We also found that what’s in the workflow is what gets used; if social technology is not part of their ‘day jobs,’ employees will not participate for long.”

The Social Organization – Nov. 2011

McKinsey Global Institute, July 2012

Information Week, Nov. 2011

Vizit

Highlight excerpts and have conversationsIntegrate conversations into workflow & social

communities

Get a link to a key exhibit

Reference the excerpt anywhere

Healthcare Example

HEALTHCARE

Healthcare Benefits

• Efficiencies created by keeping everyone informed.

• Improved coordination and collaboration around patient care

• Access to the latest in treatment options and cutting edge research

• Improved customer satisfaction and loyalty

Paul Yantus | CEO, Vizit, Inc.o: (425) 996.0479 | c: (435) 638.3702

pyantus@vizit.com |www.vizit.com