Westerville Social Media Presentation 9 08 09

September Stakeholder LuncheonSeptember 8, 2009

11:30 a.m. – 1:30 p.m.

Panel Sponsor:Panel Sponsor:

Wares Table Wares Table Sponsors:Sponsors:

Thanks to Renier Construction for the Audio-Visual Thanks to Renier Construction for the Audio-Visual Equipment.Equipment.

Principal & Social Media StrategistPrincipal & Social Media Strategist

Sandy Blanquera

Is Social Media Good for Business?

Join the race to use Social Media for business.

00_Your customers speak out 93% of Americans believe a company should

have a social media presence. 85% believe a company should be active

with customers in social media 56% feel a stronger connection with

companies they interact with in social mediaCone Research of 1000+ Americans, September 2008

10 Ways to use social media for business

01_building brand awareness & advocacy02_building a network for sales/lead generation03_recruiting04_reputation management 05_drive traffic to your site06_PR07_customer service & customer experience08_strengthen customer loyalty09_beat your competitor10_lead the thought brigade as an expert

Why have a plan?Improve your current operational processesBetter resultsFewer mistakesTargeted marketSave time and moneyExperts can also give you answers

Elements of a good planGoals Expected outcomes & ROICommunication and buy-in from all

stakeholdersApproach to tackle obstacles to success Resources - $$$, people & timeHire, contract or train helpIntegration of current marketing and brandingClear idea of the target and how to find themPersonal branding plan for “faces”

Elements of a good plan (cont.)Implementation process Content ideasClearly defined rolesPosting guidelinesProcess to manage timingOptimization strategy – keywords, linking,

integrationIntegration of the online and offline experienceEvaluation and monitoring toolsReporting

2.0_channel selectionWhat do you want out of it?Broad reachSize of populationGrowth and adoption ratesTargeted demographicImmediacy or nature of interaction

2.1_Shhhhhhhh…this is top secret!

LinkedIn B to B 41 million users, 200 countries 50% US population Median age = 41 Average income = $110K Current adoption growth = 69% (as of April)

2.2_Shhhhhhhh…this is top secret!

Facebook B to C 200 million active users 33.3% US population Median age = 26 Only 33% make more than 100K Personal, business, non-profits Current adoption growth = 699% (as of April)

2.3_Shhhhhhhh…this is top secret!

Twitter B to B, B to C 7.04 million users Median age = 31 Current adoption growth = 3,712% (as of April) Personal and Business

2.4_channel selection

% Growth vs. Immediacy vs. Unique audience size in

Millions

664, 3

1382, 7

145, 55

146, 12

228, 66

82, 13.4

-100

100

300

500

700

900

1100

1300

1500

1700

<-- less - immediacy - more -->

% g

row

th y

ear

ove

r ye

ar

Facebook - Dec 08 LinkedIn - Dec 08 Twitter - Dec 08

Facebook - Feb 09 Linkedin - Feb 09 Twitter - Feb 09

FounderFounder

Social media is how we share information online. Sometimes we are the audience. And sometimes we are the author. Often we are both. Social media tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, and wikis.  

Social media tools enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.

Watch, Listen, Learn

http://www.pyzam.com/funnypictures

Experiment

Focus on Relationships

http://www.innocentenglish.com/funny-amazing-pictures-videos/cute-kitten-puppy-animal-pics/cute-animals-2.html

Begin with the individual.

Do business with this guy?

Or with this guy?

Be Genuine

Set goals

Integrate

http://www.guzer.com/photo/animals_technology.php

Getting Help

Option A

Target specific projects

Option B

Ohio Farm Bureau & Social Media

National Meningitis Association on Facebook

MORPC on Twitter

Manager of the Applications and Development Manager of the Applications and Development GroupGroup

Questions?

Thank you for attending

Drive safely!

Thanks again to the sponsors of the luncheon