VMworld 2013: Unleashing Productivity in the New Mobile Era

Unleashing Productivity in the New Mobile Era

Ben Goodman, VMware

Andrew Hawthorn, VMware

EUC5843

#EUC5843

2

• Purpose of this Session:

• Education / Thought Leadership

• Not a Sales Pitch

• Agenda:

• Market Snapshot

• Nirvana

• The VMware Approach

• An Example

• Your Questions

3

The Requirements We Used to Have…

Change is hard and highly managed

Software implemented from the center out

Difficult to adjust to users needs

Control Through Ownership People you employ

Using a network you

own to connect to…

Using software you own

on a Windows desktop

you own

An application you own,

running on a server you

own

4

What the World Wants Now…

Control & Governance are Becoming More Challenging

Inability to track, control or secure information assets

Can not remove access you didn’t grant

Serious compliance concerns

Apps live in many

clouds and are easily

procured without IT

Always connected, via

3G, 4G and public or

personal wifi

Non-owned devices and

multiple non-Windows

OSs

Employees, contractors

outsourcers, partners

citizens, students

5

IT Management Processes are Not Optimized

Ownership

Devices

Connection

Apps

PAST

90% Windows Apps2

Ethernet

IT Owned

1 Desktop

TODAY

50% Non-Windows Apps2

3G/4G

33% Industry average BYOD adoption1

10% of Enterprises are completely mobile

and laptop4

FUTURE

4:1 Ratio of Mobile apps to

Windows Apps3

Public/ Always On

60% of Enterprises will

be completely mobile and laptop4

85% of Enterprises with BYOD programs1

STAGE IT IS

OPTIMIZED FOR

All citations are from Gartner, Inc. and are used with permission. Specifics are included in the footnotes.

7

2013 Smartphones Global Trends

OS In million

of units

Android 178

iOS 32

Microsoft 7

BlackBerry 6

All Others 2

TOTAL 722,4

79%

14%

3% 3% 1%

Android

iOS

Microsoft

BlackBerry

Others

Smartphones worldwide

shipment Q2 2013

Source: Gartner 2013

Market share Q2 2013

8

OS Trends – Things Change Fast

9

Android Landscape

Security

• Perception is that Android is not secure

• Google Play is ‘wild wild west’

• Enterprise features (eg: MDM) weak

Fragmentation Lack of control

• No two devices are the same in terms of capabilities or UI

• Hard for IT to support diverse environment

• OS upgrades are controlled by carrier/OEM

• Security patches not pushed out in a timely manner

Not much traction in enterprise segment

Widely popular in developing countries

• Lots of choice – screen size, price, capabilities, etc.

10

Android Fragmentation

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Android in the Enterprise

The enterprise isn’t Google’s priority

• MDM APIs 3 years behind Apple’s MDM APIs

• 3LM founded by Android team members frustrated with Google

• Motorola bought 3LM

• Google bought Motorola and got 3LM on a platter

• Google kills 3LM and lays off the team

So OEMs starting to add Enterprise capabilities

• Samsung added SAFE MDM APIs

• LG has its own MDM APIs

• Motorola and HTC don’t have anything yet

12

iOS Landscape

Increasing support

for enterprise

features in every hardware and

software release

Security Fragmentation

• Perception is that iOS is more secure than Android

• App Store is curated

• Strong enterprise features (encryption, MDM, etc.)

• Different screen sizes but not capabilities so perception is that there is no fragmention in the Apple world

In tune with enterprise opportunity and have great traction

Popular in North America, Western Europe and

other richer geographical pockets

• Price rules them out in many developing countries

13

But There are More Important Things Than Shipments…

14

And Android Peaked in the U.S. in 2011

15

BlackBerry Landscape

Was good standard in enterprise market

Missed BYOD trend completely and lost traction

BB 10 has new functionality

• BlackBerry Balance – built in dual persona solution

• Small market share and not growing

Loyal BB shops that didn’t already switch will

likely stay with BB

Most customers already started switching to a

more strategic platform

• Don’t view BB as strategic anymore

• Migrating to iOS or Android or both

16

Windows Landscape

Windows Phone and Windows 8 are still early

• Windows Phone – more consumer oriented

• Windows Tablet seems to be more enterprise friendly

and will likely get more traction that Windows

phones in 2014

MSFT has deep pockets and will likely become

the third dominant mobile platform

• Distant third….

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More Apps, More Devices, More Users…. No Help

What has been the impact of mobile devices on your IT helpdesk

over the last two years?

Did not add Helpdesk

staff in response to

increased workload

No increased

workload

Source: Gartner N=392

62%

19%

15%

4%

Added Helpdesk staff

Not sure

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Common Responses Only Mask Problem

Buy a Point Solution Does not scale, increases cost

Creates a management mess

Lock It Down Unhappy workforce

IT is viewed the “bad guy”

Ignore It Poor IT Control

Security and compliance risk

19

Mobile Management Is Evolving

USER OWNED

UNMANAGED

IT OWNED

MANAGED

Unrestricted

Personal Device

Corporate-Owned

Devices

Bring Your Own

Devices (BYOD)

Corporate-Owned

Personally Enabled (COPE)

of workers believe their smartphones should be enabled for work and personal

92% Manage

Corporate

Workspace

Only

Device

Apps & Data

Corporate Apps &

Data

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What Is Nirvana?

Deliver the right business apps and data to

user devices in a way that is efficient and

secure for IT and productive for the end user

21

Five Steps to Address the Mobility Challenge

Manage

users, not

devices

Embrace

co-ownership

Architect for

change and

continual

improvement

Prioritize

end user

experience

Treat mobile

as a first-

class citizen

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Manage Only What You Need To

Horizon

Secure: The workspace is completely enterprise-

owned and controlled

• Support for corporate security, compliance and

privacy policies

• Corporate data is fully encrypted

• Jailbreak and Root’ed detection

• Complete separation of personal and corporate

data

Customizable: Ability to provision, manage and

remove corporate data and applications on

employees’ devices

Productive: Key apps for employee productivity are

pre-installed (Email, Calendar, Secure Browser, Files)

Horizon Secure Mobile Workspace

23

VMware Horizon is the Platform for Workforce Mobility

Broker: Manage & secure centrally

and broker services to your

workforce by policy

Transform: Transform

desktops, diverse apps and

data into centralized services

Deliver: Empower your workforce

with flexible access across devices,

locations and connectivity

24

The Perfect End-User Experience…

Instantiate anywhere – any device, everywhere

Where possible, must be cached and offline

UI attractive and easy to use

Context aware – what I need, when I need it

25

The Perfect End-User Experience…

Launch every type of app

Access every type of data repository

Variable editing mode (Xenapp or VDI)

26

While…

Secure with on-prem deployment, remote wipe, block copy & paste

Audit for compliance, risk, security

Strong authentication

27

While…

Self-protecting – notices certain behavior, it can poison-pill itself

APIs for interconnectivity

Heavy reporting

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Secure File Sharing

with Internal or

External Users

Centralized Access to Data,

SaaS Applications and View

Desktops

Unified Management

Platform for Managing

and Securing the

Workspace

Extensible via APIs

Policy Engine

Entitlement Management

AD Integration

Reporting/Audit

Compliance

App Catalog

Single Sign-On

Corporate Secure Workspace

Personal

Horizon Workspace At-a-Glance (Markitecture)

On ANY

Device

Secure Workspace Separating

Personal and Corporate Data

Data Containment

Remote Wipe

At-Rest Encryption

Enterprise Passcode

In-Transit

Encryption

Enterprise

Authorized

User

29

VMware Horizon Workspace Serves Both IT and End Users

Get access to a secure workspace that

contains the user’s files, apps, and

Windows desktops on any device

END USERS

Provision, populate, manage and

secure the workspace remotely

across all users and devices

IT ADMINS

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VMware Horizon Workspace Serves Both IT and End Users

Get access to a secure workspace that

contains the user’s files, apps, and

Windows desktops on any device

END USERS

Provision, populate, manage and

secure the workspace remotely

across all users and devices

IT ADMINS

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Persistent and centralized identity

Integrated with directory services (AD)

Single sign on (SaaS, View)

Enterprise application catalog

Apps customized for the device platform

Access to View desktops

File sync and sharing

Sync across devices

Sharing with internal and external users

Consistent experience across devices

Isolation and security

What’s Inside the Workspace for End Users

Single Hub for Accessing All Business Apps, Files and Windows Desktops

Any Device

Files Apps Desktop

Security + Policy

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SSL-secured portal for accessing apps and data on any web browser

Desktop agents integrated with the file directory on Macs and Windows

Desktop

Provide a virtualized operating system runs a corporate workspace that is controlled and managed by IT

Android

Leverage iOS7 to create a container of apps that is managed and secured by IT

iOS

Deliver a Secure Workspace on Every Device

33

VMware Horizon Workspace Serves Both IT and End Users

Get access to a secure workspace that

contains the user’s files, apps, and

Windows desktops on any device

END USERS

Provision, populate, manage and

secure the workspace remotely

across all users and devices

IT ADMINS

34

Provision, Manage and Secure the Workspace

Provision, manage and secure the workspace remotely

Deliver a custom workspace with the right services

Gain visibility, conduct audits and capacity planning through dashboards, usage reports, etc.

Future-proof/preserve existing investment in apps and file shares

Easily scale to support new app and device platforms

Centralized Management Based on User’s Policy, Identity and Context

Security + Policy

=

Service Catalog

Policy Context

Identity

Custom Workspace

Files Apps Desktop

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The Challenges – How Big Was the Problem?

VMware

IT

15k Employees

28k Partners

2+ Devices Per Employee

50+ Internal/

Custom Apps

15k Logins

Per Day

4+ File

Repositories

80+ SaaS Apps

• Siloed access management

• Multiple file repositories lacks

agility and mobility

• Heterogeneous application portfolio

• Audit & compliance

• Weak security

• Manual provisioning

• Lack of multiple device support

• Increased license costs

• Huge support costs

Problems

36

How VMware Is Using Horizon Workspace

Rolled out to 15,000 employees

Production 3 weeks after GA

VMware employees are accessing over 72 applications, 6000 virtual desktops, and 4 TB of data through Horizon Workspace clients on iOS, Android, Windows and Mac OS devices

Results

Benefits

End-users have one AD password and a single place to access, sync and share data

Strong authentication if outside network

Single administrative dashboard

Single place to de-provision when employee leaves the company

405

50

January February March April May

Oracle EBS Service Tickets

Introduction of Horizon

“Nearly 90% drop in service tickets and that’s just one of

72 applications. Each of those tickets is an average of 30

minutes of helpdesk time. That’s an annual savings of

$63k—just for one application.”

Thirumalesh Reddy-IT Deployment Manager

37

VMware Horizon Is the Platform for Workforce Mobility

Broker: Manage & secure

centrally and broker services

to your workforce by policy

300

Transform: Transform

desktops, diverse apps and

data into centralized

services

Deliver: Empower your

workforce with flexible access

across devices, locations and

connectivity

38

Q&A

39

Other VMware Activities Related to This Session

Additional Sessions:

EUC5004

Horizon Workspace at Scale

• Wednesday 11:30 Moscone West 2006

• Thursday 10:30 Moscone West 2014

HOL:

HOL-MBL-1304

Horizon Workspace - Explore and Deploy

Group Discussions:

EUC1005-GD

Workspace with Rasmus Jensen

THANK YOU

Unleashing Productivity in the New Mobile Era

Ben Goodman, VMware

Andrew Hawthorn, VMware

EUC5843

#EUC5843