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Presentation by Lis Hubert and Paul McAleer at UX STRAT 2013
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Mapping Business Value to UX Strategy: A Case Study UX STRAT 2013, Atlanta GA Lis Hubert, Hubert Experience Design Paul McAleer, Centralis
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A little about us and why we’re here @lishubert & @paulmcaleer
Copyright 2013 Paul McAleer, all rights reserved Mapping Business Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
The current state
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The problem
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The solution
Some rights reserved by KatherineKenny (flickr) Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
It's up to us to change the way we talk about our work in order to expose the gaps to the people we are trying to communicate with.
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Thank you!
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