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Want to grow your business online?Then you'll love these 6 action based,internet marketing workshops.I am working with Ben from Rather Inventiveon a series of workshops to deliver the tools and focus to improve your online lead generation and conversion.
Citation preview
Workshop 4:How to use
Social Media more effectively
Intro
• Series of 6 Internet Marketing workshops• Improve online lead generation and conversion• Provide practical skills and tools• Action not information• Ask questions and have fun
Heads up
• What marketing do you do now?• Brief overview of Social Media • Look at each of the 3 main types in more detail.• 5 takeaway actions
What marketingdo you do now?
Ben Kinnaird
Marketing types
What are theadvantages / disadvantages of
Outbound Marketing?
OutboundMarketing
AdvantagesTargeted
Easier to MeasurePredictable
Instant
DisadvantagesInterrupts your customer
Customer not ready to buyHarder to convert
Cold/disinterested suspects
What are theadvantages / disadvantages of
Inbound Marketing?
InboundMarketing
AdvantagesReady to buy
Measure what interests peopleRewards good customer service
Very cost effectiveLong investment
Better qualified prospects
DisadvantagesDifficult to measure
Needs regular updatingDifficult to target a market
Tricky to outsourceNot instant
What are the
Benefits to your business?
Benefits toyour business
Easier for your prospects to find you online
Increase sales enquiries
Another marketing method
Enhance 2 way customer communication
Get’s people talking about your business
Improve your website search position
Relevant, high quality leads
Social MediaHelen Coldicott
What isSocial Media?
Blogging
Micro-blogging
Social Networking
Blogging
Used to share resources, experiencesor views, report on new services/ideas,
or as a reflective tool
Micro-Blogging
Similar to blogging but withrestricted length of message
Encourages conversation
Social Networking
Groups to encourage conversation,sharing ideas and resources
Business or personal profilescareer info, interests,updates of activities...
What makesa great Blog?
Things to include
• Great punchy title• Easy to read - short, lists, quotes• Pictures or video - it may get the point across quicker• Relevant & interesting - to your audience• Encourages comment - People want to come back / read more• Opportunity to help• Keywords - what will people search for on the web?
On a blog
What do you liketo read about?
Making a bloginteresting
How doyou blog?
Exercise:
Great blog titlesThink of 2 titles for an article on your partner'scompany blog. Remember to include keywords
and think of benefits for the reader
Coffee!After the break – Twitter and LinkedIn
TwitterHelen Coldicott
TwitterJoin the Conversation
Terrible Tweets
Don't make any sense
Don't add any value
Don't include everybody
Great Tweets
Informative
Engaging
Humorous
How to get theright Twitter followers
People you admireLeaders & experts in your field
Organisations, governing bodiesClient & Prospects
Who would your prospects follow?
Follow your Followerswithin reason!
Twitter Tips
Think carefully about your name15 characters max
Coldicottfreelancetraining (too long)
HelenColdicottSocialMediaHelpSocialMediaTips
Twitter Tips
Include your business' keywords
Twitter Tips
Use Hashtags #
#RIWorkshops#networking
#malvern
Twitter Tips
Add Links
Twitter Tips
Use your mobile phone
(Re-read before you tweet!)
Exercise:
Tweet this workshopWrite a tweet to notify people about thisworkshop and asking them to register
Remember:Call to Action
Add a relevant linkHashtags #RIWorkshops etc
LinkedInHelen Coldicott
LinkedIn Tips
Make your profile morecontact focused
LinkedIn Tips
Get Connecting
LinkedIn Tips
Join LinkedIn Groupsto connect and interact
LinkedIn Tips
Watch others' status updatesto initiate contact
LinkedIn Tips
Use status updates tosubtly remind your contacts
of what you do
Promote yourSocial Media
• Use keywords to help get found in search engines• Email your clients & new prospects• Link them altogether• Add links to your website, on your email signature
and on your literature• Competitions, promotions and incentives.
Manage yourSocial Media
• Save time by scheduling tweets• Track your @mentions• Reply to comments• Direct Messages
Measurethe results
• Set the goal: More followers, fans, website hits, enquiries?• Campaign for Events and Promotions• Promotions on Facebook• Competitions on Twitter• Track increased leads and web traffic (Analytics)
ContactingHelen
www.coldicottfreelancetraining.com
0770 410 5954
Twitter #helencoldicott
Takeawayactions
Ben Kinnaird
5 Takeaways
• Pick one LinkedIn tip and apply it• Think about as many helpful Blog articles as you can• Introduce a friend to these workshops• Update LinkedIn / Twitter profile with your new image• Follow up with Ben or Helen
Exercise:
Takeaway actionsPick 5 things that you can do over the next 30 days
Like how this works?
• Workshops - £45 eacho Understanding your marketo Google Adwords, SEO and keywordso Copywriting and photography o Social media and blogging (this workshop)o Google Analyticso Improving conversions
• Internet Marketing support plans - from £125/monthRegular action based coaching to get more qualified leads and conversions online
Smiley Cardsand follow-ups
Tell me how the workshop made you feel
Graziewww.ratherinventive.com
0800 881 5805Twitter #benkinnaird
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