Using Social Analytics For Testing

Using Social Analytics For Testing By Jennifer Sable Lopez

Director of Community at SEOmoz @jennita

You’ve gathered all the data.

You’ve convinced your boss.

Happy Dance

But, how can you actually use the data?

Hmmm…??

Use it to test, of course!

Answer these questions…

What’s the best time of day to _______?

Tweet

@jennita #ID2013

Post on Facebook

@jennita #ID2013

Notice a trend?

Post on Facebook

@jennita #ID2013

Publish a Blog Post

@jennita #ID2013

Publish a Blog Post

@jennita #ID2013

Same 24 hour time period

Publish a Blog Post

@jennita #ID2013

What content gets shared most?

@jennita #ID2013

Facebook

@jennita #ID2013

We post more links…

But Photos have better engagement!

Twitter

@jennita #ID2013

@jennita #ID2013

Content w/ the most reach

@jennita #ID2013

Content w/ the most reach

Google+

Who are *my* influencers?

Google+ Ripples

@jennita #ID2013

TrueSocialMetrics

@jennita #ID2013

SocialEngage

@jennita #ID2013

How about those negatives?

Followerwonk

@jennita #ID2013

Followerwonk

@jennita #ID2013

Facebook

@jennita #ID2013

What happened there?

Don’t stop here.

Don’t stop here.

Don’t stop here.

Use your own data.

Test.

Make Social work for you.

Jennifer Sable Lopez

Director of Community at SEOmoz

@jennita

jen@seomoz.org

Thank You