Using facebook live for business

Facebook Live + Business

Instantaneous FeedbackAnytime + Anywhere

Sharing how I build my new startup Leade.rs

One video a day at 11:30am PST at facebook.com/loic

One theme per day

Sharing and learning about competition, email marketing, logo design and choice, apps for productivity management, etc.

30 mins to one hour

Results

A room full of 300-400 people pretty much anytime

2500 to 113,000 views per video

½ million views after about a month

More views and engagement than most “static” videos

170,000 “likes” on facebook.com/loic and growing at 1,000 a day

1,000 recurring participants in a Facebook group

loic.live

Even topics are chosen

by the community members

Weird Stuff

Live while paragliding Live while walking into SXSW Live while driving to a meeting

Sharing my meetings with great people

Reid HoffmanLinkedIn inventor

Product Hunt

Ryan Hoover

8k live!

Opening Silicon Valley to anyone through Startup office tours

Why do people join?

- everyone learns in the process

- exchange of ideas, networking

- they feel part of the team, as if they were the room

- they participate in the process of building a startup

Asked for an assistant and help and Alice shows up

Worldwide Reach

Many friends started using it for business. You should do it too!

Leila Janah

Gary Vaynerchuk

Tim Ferris

Steve Case

Robert Scoble

Even corporate leaders start using Facebook live

Marcelo Claure (CEO of Sprint)Beth Comstock (Vice Chairman of GE)

Tips

Use Quality AudioSame hour every day

It makes it a “rendez-vous” that people can expect

It’s a real commitment but results are worth it

The Future: A live event

Speakers

all around

the world

Ideas for the future

-interviews of the audience itself that can be brought (in video) into the live show

-paid lives for some talks or private lives

Facebook Live is made for virtual reality

Thank you!Join us daily at 11h30 PSTon Facebook.com/loic

Loic @leade.rs