Live streaming platform originally launched in December 2015 for public figures and celebrities. Went fully live February 2016.

Directly competing with Periscope, Meerkat, Twitch and YouTube for audience share.

Facebook Live fully integrated with the platform and Open Graph protocols.

Most popular live broadcast has received over 40 million views.

Facebook Live examples

University of Leeds demohttps://www.facebook.com/185357651519023/videos/996409233747190/

Mark Zuckerberg International Space Stationhttps://www.facebook.com/zuck/videos/10102866910495181/

Guy Kawasakihttps://www.facebook.com/guy/videos/1158203564231944/

University of Liverpool Q&A sessionhttps://www.facebook.com/UoLOnline/videos/10153409968882680/

Stanford Universityhttps://www.facebook.com/stanford/videos/10154188559838418/