View
595
Download
0
Category
Tags:
Preview:
DESCRIPTION
Twitter, its APIs, and new applications for nonprofits and advocacyFrom http://us.oneworld.net/workshop/twitter/0709
Citation preview
July 23, 2009
Twitter Applications Jennifer Berk
Amplify Public Affairs
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
What is social media?
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
What is the Twitterverse?
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
How do they integrate?
• Twitter has an open Application Programming Interface (API)
• So outside applications can get access to Twitter’s database information and build on it
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Two sides to API
• Account data (REST API) • Search data (Search API) - because Twitter
Search was originally Summize, a separate company
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Account data
• Show update timeline • Send a tweet/DM • Show followers or follow someone • Get mobile notifications • Update profile data • Manage favorites and blocks • Authorize account access
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Search data
• search (with advanced options) • trends • trends/current • trends/daily • trends/weekly
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Applications for participation
• Desktop/mobile clients, e.g. TweetDeck • Stream managers, e.g. Twitterfeed • Relationship managers, e.g. Twellow
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Applications for information
• Trends, e.g. Twemes • Reach, e.g. BackTweet • Click-throughs, e.g. bit.ly
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Applications for action
• Customer service, e.g. Salesforce Service Cloud • Micropayments, e.g. TipJoy • Petitions, e.g. act.ly • Donations, e.g. ActBlue
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Apps for action
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Apps for action
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
What should someone build?
• Twitter aggregation software for Congress • Mobile subscription management with
conference integration • Your ideas…?
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
A few resources
• Twitter API Wiki, http://apiwiki.twitter.com/ • History, http://apiwiki.twitter.com/API-Overview • Getting Started, http://apiwiki.twitter.com/Getting-
Started • Salesforce Service Cloud video, http://
www.salesforce.com/servicecloud/tour/ • Amplify’s Social Media Resource Page, http://
www.amplifypublicaffairs.net/socialmedia/
Recommended