Twitter basics for slideshare

The evolution of tools for business owners

basics

Dr. Kella Price, SPHR, CPLP@kellaprice

drkellabprice@gmail.com

Source: "The Who, Why, and How of Twitter" by BuySellAds.com

Twitter for Trainers

#TWITTER101During this collaborative session, please feel free to Tweet your;• Ideas• Tips• Tricks• Discoveries • Ah Ha! Moments

So that everyone can benefit!•Other useful hashtags: #ABWA

How do I get started?

• Set up your account – recognizable name• @kellaprice• @LnDDave @HRBlogger

• Brand yourself– 1 line “bio”– Website address– Actual location– Use a picture

• Customize background

Keep your name consistent/recognizable

Twitter networking intro(name,role,company,favorite drink)

© SAP 2009 / Page 7

What should I tweet?

• Images• Videos• Blog Post Updates –

Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources• News• Responses• Announcements• Ask QuestionsVideo on how to use Twitterfeed:

http://bit.ly/ISycSC

What should I tweet?

• Images• Videos• Blog Post

Updates – Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources

• News• Responses• Announcement

s• Ask Questions

Link Shortener

Link Shortener Analytics

Creating a Tweet in 140 characters…

or less

As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx

Step 1: shorten link

http://bit.ly/nvoZN6

Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.

Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.

Step 3: Remove words that do not impact meaning

U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6

Step 4: Remove vowels where possible, change “to” to “2”

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6

Step 5: Add hashtags

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM

Now the tweet is exactly 140 characters!

Followers…

• Send invites to your email or contact list

• Find them on Twitter• Think potential employers• Colleagues, other students• Interesting people• Use hashtags (#ABWA , #Lancaster

#Palmdale)

Interacting with your followers…

• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#twitter101)• Direct message

Source: http://searchengineland.com/images/sphere-of-influence.gif

Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png

Find your followers…

• Sphere of influence• Tweet• Retweet (RT)• Replies (@kellaprice)• Hashtag (#twitter101)• Direct message

BUILD YOUR BRANDby building a

PERSONAL CONNECTION

Tweet me!@kellaprice#ASTD2012#TU222

Who manages it?

• Media/PR, Consumer Relations• Can be managed by multiple users

using tool like Hootsuite

What are you saying on Twitter?

© SAP 2009 / Page 20

Use synchronous posting tool

• Ping.fm, Hootsuite, Tweetdeck• Link accounts to facilitate updates• Microblogging increases visibiilty

– Include links, video snippets• Keep pages active and change them

often

Ping.fm

Tweetdeck

Hootsuite

Twitter Chats

• http://bit.ly/ChatSched Learn how to make a Chat transcript: http://bit.ly/Js2r4G

Tweetchat

• Tweetchat• TweetDeck• HootSuite• TweetReports

Lists

• Facilitates communicating targeted messages

• Filter method

Paper.li

The Most Complete Twitter Application List Available

http://bit.ly/JbSvLS

What is your favorite Twitter tool and why?

Twitter Crowdsourcing!What is your most valuable

learning?

© SAP 2009 / Page 31

Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com

@kellapricedrkellabprice@gmail.com

252.622.8119Price Consulting Group