Tribeca All Access - Online Tools, making money and building audiences for film

-Founded 1998

-10,000+ employees (2006)

-Founded 2005

-65 employees (2006)

DISINTERMEDIATED

Rise of the Crowd

Pew Research Center

Usage by Age Group

US and Int’l Growth

My TweetStats by Day and Hour

Participatory

A Conversation

Building Community

Friends & Fans

www.foureyedmonsters.com

CrowdSourcing

Turning Community into Funders

Participatory II.

A Viral Video Conversation

Remix Culture

Mash-Ups and Sampling – Participatory Cinema

Multi-Platform

Agnostic and Viral

Free

Free World

$

Old World $

Old World $• Play Festival

Old World $• Play Festival

• Sell to Distributor/Broadcaster (s)

• advance

• percentage of revenues

Old World $• Play Festival

• Sell to Distributor/Broadcaster (s)

• advance

• percentage of revenues

• They sell to audience

• Who pays for film

Old World $• Play Festival

• Sell to Distributor/Broadcaster (s)

• advance

• percentage of revenues

• They sell to audience

• Who pays for film

• $ to distributor

• $ to filmmakers

• $ to investors

Old World $• Play Festival

• Sell to Distributor/Broadcaster (s)

• advance

• percentage of revenues

• They sell to audience

• Who pays for film

• $ to distributor

• $ to filmmakers

• $ to investors

• Everyone is happy

Old World $• Play Festival

• Sell to Distributor/Broadcaster (s)

• advance

• percentage of revenues

• They sell to audience

• Who pays for film

• $ to distributor

• $ to filmmakers

• $ to investors

• Everyone is happy

Old World $• Play Festival

• Sell to Distributor/Broadcaster (s)

• advance

• percentage of revenues

• They sell to audience

• Who pays for film

• $ to distributor

• $ to filmmakers

• $ to investors

• Everyone is happy

Old World $ -- Reality

• Play Festival Maybe

• Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere

• advance $0 - $15,000 avg

• percentage of revenues 30% - 60% after expenses

• They sell to audience Hopefully

• Who pays for film If theaters book it or buyers buy

• $ to distributor But,

• $ to filmmakers

• $ to investors

• Everyone is happy

Old World $ -- Reality

• Play Festival Maybe

• Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere

• advance $0 - $15,000 avg

• percentage of revenues 30% - 60% after expenses

• They sell to audience Hopefully

• Who pays for film If theaters book it or buyers buy

• $ to distributor But,

Marketing, P& A, staffing,

cross-collateralization,

fees, delivery,

Old World $ -- Reality

• $0 to filmmakers

• $0 to investors

• No one is happy…and you don’t even own your film anymore

$

Free

(Plus fee)

“On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.”Stewart Brand at the first Hackers' Conference in 1984

Why Pay?

When Copies are free, you need to sell things that can’t be copied.

Kevin Kelly, Better Than Free

Like What?

IMMEDIACY

PERSONALIZATION

PERSONALIZATION

INTERPRETATION

AUTHENTICITY

EMBODIMENT

PATRONAGE

ACCESSIBILITY

FINDABILITY

Recap

• Have a website for you and your films

• Blog, tweet and join the conversation

• Build your fan base• Use them to raise

funds, to promote you and your film

• Use Viral Video• Consider value of

allowing remix• Be multiplatform• Remember what will

make people pay $ for your film

Generatives

• Immediacy– Give them something

now

• Personalization– To their needs

• Interpretation– with study guide, or

commentary

• Authenticity– From you directly,

signed by you

• Embodiment– Speaking Fees

• Patronage– Support the artist;

Radiohead model• Accessibility

– Make it easy to get• Findability

– Work with partners who make you findable