Trending The Future - Gaming Beyond Reality

1 5 0 D A Y S O F D I G I T A L M A R K E T I N G amp A D V E R T I S I N G

TRENDING THE FUTUREGAMING BEYOND REALITY

SICK OF HEARING ABOUT ldquoGAMIFICATIONrdquo

WONDERING WHY YOU SHOULD CARE

Source GigaOM

SOLD ON DAY ONE1 MILLION IPHONE 4S

SO WHAT

WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD

COPIES ON DAY ONE65 MILLION

ITrsquoS NO WONDER

2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS

2011 135MILLION

56MILLION

Source Parks Associates US consumers who play at least one hour of video games per month

Source IMDB

17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES

Source New York Times

16IT TOOK MODERN WARFARE 3 JUST 16

Source New York Times

COPIES SOLD MILLION65

ON THE FIRST DAY

SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT

THE ERA OF POINTSWErsquoRE MOVING PAST

IS NO LONGER A STRATEGYGAMIFICATION

TAKES REALITY TO A NEW LEVEL

MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT

AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF

HERErsquoS WHAT WE MEAN

3

2

EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER

EXPERIENCE MARKETING IS PUSHING BOUNDARIES1

BLACKREBECCA

TOTAL YOUTUBE VIEWS70000000

A LUCKY ANOMALY

TOTAL YOUTUBE VIEWS256000000OLD

SPICE SOPHISTICATED INTEGRATED PLANNED

KENBLOCK

TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING

KEN BLOCKNEXT UP

IS ON A ROLLIS ON A ROLLKEN BLOCK

WHO IS THIS GUY

KEN BLOCKNEXT UP

IS ON A ROLLIS ON A ROLLKEN BLOCK

CO-FOUNDER OF DC SHOES

GYMKHANA GENIUSBREAKOUT RALLY RACING STAR

MARKETING PIONEER

Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand

Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level

Check It Out YouTube

The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game

Check It Out YouTube

Find Out More wwwletsdothiscom

Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign

Find Out More wwwletsdothiscom

Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers

Find Out More wwwletsdothiscom

They also pulled off the worldrsquos first car kickflip in front of a live crowd

Check It Out YouTube

To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic

TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME

REALITY TO THE NEXT LEVEL

FOR THE FUTURE

INSPIRE FANS BY TAKING

2 THE GAME INDUSTRY IS EXPLODING

WORTH OVER $56 BILLION

Find Out More The Economist

THE GLOBAL VIDEO GAME MARKET IS CURRENTLY

THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY

BY 2015

Find Out More The Economist

EXPECTED TO GROW TO

$82 BILLIONTHAT NUMBER IS

IN VIDEO GAME HISTORY

THE LAST 150 DAYS WERESOME OF THE BIGGEST

When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory

Find Out More USA Today

Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours

Find Out More Microsoft G4

At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours

Source Eurogamer LA Times Blog

Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets

Find Out More Call of Duty Kotaku YouTube

ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE

ITrsquoS NOT NERDY ITrsquoS NORMAL

STAR WARSCONSIDER GAMING AS MAINSTREAM AS

FOR THE FUTURE

3 MOBILE WILL TIE IT ALL TOGETHER

THE MAJORITY OF NEW GAMERS ARE

2011 MILLION79

CASUAL GAMERS

Source Parks Associates

EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS

GAMES ARE THE MOST POPULAR KIND OF APP1

Source Nielsen

Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day

Find Out More Business Insider

Find Out More Gamasutra

Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months

Find Out More Gamasutra

Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day

Find Out More TechRadar

Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square

At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo

SOFTWAREIT BECOMES ALL ABOUT

OBSOLETECONSOLES WILL BE

POWERED BY A PHONESOON MOST GAMES WILL BE

THE HUB OF EVERYTHINGSMARTPHONES WILL BE

LEARN FROM GAMESUSE MOBILE TO AMPLIFY

ELEVATE REALITY

AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES

TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE

REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL

FOR THE FUTURE

DESTROY CONVENTION

CREATE DEMAND

Nicole NewvilleVP Brand amp Media Planningnicolenewville

nicolenewvillespace150com

Jake SzymanskiBrand Plannerjakeszy

jakeszymanskispace150com

Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner

THANK YOU

EurogamerCall of Duty XP 2011popculturegeek Flickr

The Verge

PHOTO CREDITS

Call of Duty XP 2011jeepexperience Flickr

The guy play fruit ninjasumautu Flickr

Eurogamer

Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr

space150 CES