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Justin Stroupe
Marketing - 7546
Spring 2012
iTunes U App
What is the iTunes U App?
An addition to the popular iTunes U website
The app allows professors to create full online
courses, with assignments, books, quizzes and
syllabi
The site was limited to video/audio
Operates on all Apple devices
What is driving it?
Demand for online educational content
Popularity of the iPad and iPhone
The need for interaction in today’s
society
The increasing costs of education (the
entire thing is FREE – App and courses)
Impact and Reach
Education Business
Expanded
Geographical
Footprint
Increased program
awareness
Classroom
experience
Interaction
Cost of education
Educating a workforce
Changes in product
design or processes
Automotive industry
Educating consumers
New products
Pharmaceutical industry
Sustainability and Growth
Popularity of the iPad and iPhone
Software changes. As the operating system upgrades, so will the app
Incorporation of video game style training for more interaction
Followers: Others will always try to duplicate the success of a
product
Keys to success: Simplicity, Enjoyment, Content
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