Justin Stroupe

Marketing - 7546

Spring 2012

iTunes U App

What is the iTunes U App?

An addition to the popular iTunes U website

The app allows professors to create full online

courses, with assignments, books, quizzes and

syllabi

The site was limited to video/audio

Operates on all Apple devices

What is driving it?

Demand for online educational content

Popularity of the iPad and iPhone

The need for interaction in today’s

society

The increasing costs of education (the

entire thing is FREE – App and courses)

Impact and Reach

Education Business

Expanded

Geographical

Footprint

Increased program

awareness

Classroom

experience

Interaction

Cost of education

Educating a workforce

Changes in product

design or processes

Automotive industry

Educating consumers

New products

Pharmaceutical industry

Sustainability and Growth

Popularity of the iPad and iPhone

Software changes. As the operating system upgrades, so will the app

Incorporation of video game style training for more interaction

Followers: Others will always try to duplicate the success of a

product

Keys to success: Simplicity, Enjoyment, Content