Tots100 Mummy Blogger Technology Survey

UK Parent Blogger Technology SurveyTots100 Survey into bloggers and technology

What we Did

• We surveyed 250 UK parent bloggers between March and May 2011

• Respondents completed an online survey• All respondents were part of the Tots100 index of

UK parent blogs

Age of parent bloggers

18-2425-3435-4445+

Age of bloggers’ children

BIRTH TO 1

Age 1 to 4

Age 5 to 8

Age 9 to 15

Age 16+

Gender of parent bloggers

MaleFemale

The Results!

Mac or PC?

MacPC

Blogging Platform

BloggerWordpressPosterousTumblrTypepad

Do you Tweet?

NoAll the TimeSometimes

What sort of phone do you use?

AndroidAppleWindowsOther

Technology in the home

Series1

0 10 20 30 40 50 60 70 80 90 100

% of UK Parent Bloggers With…Media ServerAudio streamingWeb-TVTabletNetbookCamcorderDesktopGames ConsoleMP3LaptopDig. Camera

When should kids start using the Internet?

Age 0-2Age 3-5Age 6-9Age 10-12Age 13+

What sites do you use?

LinkedIn

Facebook

YouTube

Flickr

0 10 20 30 40 50 60 70 80 90 100

% Visiting at least Weekly

Which services do you use?

Twitpic

iTunes

iPlayer

StumbleUpon

Google Reader

0 10 20 30 40 50 60 70

% Visiting at Least Weekly

Do you use online chat?

YesNo

Do you shop online?

YesNo

Who do you turn to first for IT support?

ForumsFigure it out MyselfOther BloggersPartnerGoogle

What happened?

We asked UK parent bloggers whether a range of important household appliances are MORE or LESS important than their Internet access….

More Important than the Internet….

• Fridge

• Shower

• Washing Machine

Less Important than the Internet….

• Television

• Microwave

• Vacuum Cleaner

• Phone

www.tots100.co.uk

Tots100

• Detailed profiles of 1,750 active UK parent blogs

• All blogs ranked monthly by influence and reach

• PR service allows brands to contact bloggers direct

Tots100 Insights

• Conducts research into British Mummy and Daddy bloggers

• Annual Parent Blogging Benchmark Survey

• Custom research in partnership with sponsors