Topics, Trends, and Telephones - Eric Reiss, FatDUX

Topics, Trends, and Telephones

Eric Reiss@elreiss

Israel Mobile SummitTel Aviv, Israel

ObservationsStories

Lessons

Some thoughts I’d like to share

Responsive…but to what?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

re·spon·sive adj

1 : responding, reacting2 : quick to react

Scary facts 30 – 50% of traffic now comes from mobile Conversion 3.5% for each second of waiting After three seconds, 57% of users will leave Three approaches to ”One Web”

Responsive web design Client-side adaptive web design Server-side adaptive web design

Source: Mobify

Responsive vs. Adaptive Responsive

Based on CSS media queries Single template for all devices Average of 87 resources on major e-commerce sites Sizes from 2 – 15 MB

Adaptive Client- or Server-side Delivers device-specific templates CS - reuse one set of HTML / JavaScript across devices

Needs solid grasp of JavaScript SS – let server do the heavy lifting

Requires management of multiple templates

Source: Mobify

And what is “mobile” anyway?

Responsive design?Responsive content?

Mobile first?

I’d like to suggest a new term:

Anticipatory Design

Anticipatory design...ESP1. Extracts patterns

2. Situationally aware Location-based services Motion-based services Time-based services

3. Predicts needs

Users

Anticipating needs

62 links0 focus

No clicks – everything is in play

1st click – is there a preference?

2nd click – this could be a pattern

Third click – yes, there’s a pattern

Fourth click – time to zero in

Eric’s life-lesson #1

Don’t respond to the device.

Anticipate the needs of thosewho will use the device.

Some thoughts from today

Responsive…to whom?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

Some thoughts from today

Responsive…to whom?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

Buzzword du jour

Snow Semmelweis Taylor

1854 Broad St. cholera outbreak

Infant mortality in Vienna

The Hemline Index

(psst…Eric…remember to talk about deconstruction and small data)

Some thoughts from today

Responsive…to whom?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

Marco Vitruvius Pollio

firmitas, utilitas, venustas

Some thoughts from today

Responsive…to whom?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

Source: androidpatterns.com

Photos by Isabella J. Fortino

Photos by Isabella J. Fortino

Eric’s life-lesson #2

Don’t worship the form.

Embrace the content and context.

Some thoughts from today

Responsive…to whom?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

ag·ile adj

1 : able to move quickly and easily2 : mentally quick and resourceful

The three Scrum questions1. What did you do yesterday?

2. What will you do today

3. What is blocking your progress?

The three Scrum questions1. What did you do yesterday?

I sailed west.2. What will you do today?

Sail back to where I was yesterday.3. What is blocking your progress?

These f*cking Scrum meetings!

My Favourite Process

DWYNTDTGTSD

Do What You Need To Do To Get The Shit Done

Eric’s life-lesson #3

Don’t become a slave to process.

Break the rules.Accept the unexpected.

Some thoughts from today

Responsive…to whom?

A firm notion

Big data, bigger insights

Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth

Charles H. DuellU.S. Patent Commissioner, 1899

“There is nothing left to invent…”

Urban myth

Could there also be too much complacency in our industry today?

Can we put our work intohistorical perspective?

1895 00 05 10 15 20 25 30 1935

1993 94 95 96 97 98 99 00 2001

Wall St. crash

First commercialautomobile

First series-producedautomobiles

First commercialweb browser

First commercialwebsites

Dot-bomb

First assembly line

First commercialCMS

So, we’re somewhere in the 1980s...

Bonus lesson

2-Way Empathy

Count Helmuth von Moltke

No battle plan

survives contact

with the enemy.

Eric’s life-lesson #4

Don’t sacrifice your users for thebenefit of your employer.

No business plan has eversucceeded without customers.

Bad design causes bad results

Prague - 1968

Good design wins customers

Prague - 1989

“Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.”

Guy Du Faur de Pibrac

My big message:Don’t be complacent.

And you CANchange the world,so get on with it!

שלום

You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark

Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com