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Presented at the Israel Mobile Summit 2013 http://www.israelmobilesummit.com
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Topics, Trends, and Telephones
Eric Reiss@elreiss
Israel Mobile SummitTel Aviv, Israel
ObservationsStories
Lessons
Some thoughts I’d like to share
Responsive…but to what?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
re·spon·sive adj
1 : responding, reacting2 : quick to react
Scary facts 30 – 50% of traffic now comes from mobile Conversion 3.5% for each second of waiting After three seconds, 57% of users will leave Three approaches to ”One Web”
Responsive web design Client-side adaptive web design Server-side adaptive web design
Source: Mobify
Responsive vs. Adaptive Responsive
Based on CSS media queries Single template for all devices Average of 87 resources on major e-commerce sites Sizes from 2 – 15 MB
Adaptive Client- or Server-side Delivers device-specific templates CS - reuse one set of HTML / JavaScript across devices
Needs solid grasp of JavaScript SS – let server do the heavy lifting
Requires management of multiple templates
Source: Mobify
And what is “mobile” anyway?
Responsive design?Responsive content?
Mobile first?
I’d like to suggest a new term:
Anticipatory Design
Anticipatory design...ESP1. Extracts patterns
2. Situationally aware Location-based services Motion-based services Time-based services
3. Predicts needs
Users
Anticipating needs
62 links0 focus
No clicks – everything is in play
1st click – is there a preference?
2nd click – this could be a pattern
Third click – yes, there’s a pattern
Fourth click – time to zero in
Eric’s life-lesson #1
Don’t respond to the device.
Anticipate the needs of thosewho will use the device.
Some thoughts from today
Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
Some thoughts from today
Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
Buzzword du jour
Snow Semmelweis Taylor
1854 Broad St. cholera outbreak
Infant mortality in Vienna
The Hemline Index
(psst…Eric…remember to talk about deconstruction and small data)
Some thoughts from today
Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
Marco Vitruvius Pollio
firmitas, utilitas, venustas
Some thoughts from today
Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
Source: androidpatterns.com
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Eric’s life-lesson #2
Don’t worship the form.
Embrace the content and context.
Some thoughts from today
Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
ag·ile adj
1 : able to move quickly and easily2 : mentally quick and resourceful
The three Scrum questions1. What did you do yesterday?
2. What will you do today
3. What is blocking your progress?
The three Scrum questions1. What did you do yesterday?
I sailed west.2. What will you do today?
Sail back to where I was yesterday.3. What is blocking your progress?
These f*cking Scrum meetings!
My Favourite Process
DWYNTDTGTSD
Do What You Need To Do To Get The Shit Done
Eric’s life-lesson #3
Don’t become a slave to process.
Break the rules.Accept the unexpected.
Some thoughts from today
Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
Charles H. DuellU.S. Patent Commissioner, 1899
“There is nothing left to invent…”
Urban myth
Could there also be too much complacency in our industry today?
Can we put our work intohistorical perspective?
1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercialautomobile
First series-producedautomobiles
First commercialweb browser
First commercialwebsites
Dot-bomb
First assembly line
First commercialCMS
So, we’re somewhere in the 1980s...
Bonus lesson
2-Way Empathy
Count Helmuth von Moltke
No battle plan
survives contact
with the enemy.
Eric’s life-lesson #4
Don’t sacrifice your users for thebenefit of your employer.
No business plan has eversucceeded without customers.
Bad design causes bad results
Prague - 1968
Good design wins customers
Prague - 1989
“Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.”
Guy Du Faur de Pibrac
My big message:Don’t be complacent.
And you CANchange the world,so get on with it!
שלום
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @[email protected]