Top Campus Recruitment Insights 2011/2012 Recruitment Season

Top Campus

Recruitment Insights2011/2012 Recruitment Season

Campus Recruitment 3

Where employers go 4

Top 5 industries on campus 5

Top 15 employers on campus 6

Shifting Strategies 7

Most common recruitment tactics 8

Career fairs and info sessions 9

Digital media 10

Student Behaviour 11

Career fairs 13

Info sessions 14-15

Recruitment timing 16-17

About TalentEgg 18

TalentEgg.ca is

Canada’s leading

online career

resource for students

and recent grads

Thousands of students and recent grads

engage and interact with career content every

day on TalentEgg.ca – over 1 million per year!

For more information, visit www.TalentEgg.ca

or contact us by filling out the form at

www.TalentEgg.ca/employers

TalentEgg.ca Top Campus Recruitment Insights: 2011/2012

Campus Recruitment

What are top Canadian

employers doing on

campus?

TalentEgg works with the majority of Canada’s top employers

in terms of student and new grad recruitment.

Our research with these employers shows that

the majority focus largely on major “Tier A”

campuses, but they also invest in smaller

campuses relevant to their particular industry.

Example: Mining firms allocate more resources to recruiting at

universities in Western Canada (small or large) because of the

proximity to their job sites and the education requirements of

their career opportunities.

The dominant spenders in

Canadian student and new grad

recruitment are firms from the

following five industries:

Accounting

Mining

Engineering

Financial Services

Consumer Packaged

Goods

The Top 5 most popular industries for

students and recent graduates

(based on TalentEgg traffic, 2010-

2011) are:

Accounting

Marketing

Business

Finance

Banking

While spending is aligned with popularity in some industries, such as

Accounting and Finance, employers in industries such as Mining and

Engineering compete for a very limited talent pool, as is reflected in these

results.

The 15 most active employers on campus in Canada

(measured by career fair attendance) in 2011 were:

1. Enterprise

2. Insurance Institute

3. Canadian Security Intelligence

Service (CSIS)

4. Aecon

5. Investors Group

6. Service Canada

7. Sun Life

8. TD Bank

9. Certified Management

Accountants (CMA)

10. PepsiCo.

11. Xerox

12. Research in Motion

13. Imperial Oil

14. Canada Revenue Agency

15. Freedom 55 Financial

TalentEgg.ca Top Campus Recruitment Insights: 2011/2012

Shifting Strategies

How are student and new

grad recruitment tactics

changing?

The most common student and new grad recruitment tactics

used by employers:

On-campus career fairs

Information sessions

Online content

Currently, many organizations are shifting their

strategies to include fewer career fairs, and

more information sessions and online

content…

Fewer career fairs,

more info sessions

61% of Canadian

employers plan to

attend only 1 to 5

campus career fairs in

2011-2012, while more

than half will host 5 to

10 or 10+ information

sessions.

How many career fairs do you plan to attend on campus this year?

How many information sessions do you plan to hold this year?

14%

61%

12% 10%2%

0 1 to 5 5 to 10 10+ 20+

16%

32%

29%

23%

0

1 to 5

5 to 10

10 +

Employers are

also increasing

their online

presence

Three quarters of

employers (73%)

will include more

online content in

their recruitment

strategies in 2011-

2012 compared to

last year. How much will you use digital media in your strategy this year?

Much more than last

year, 40%

A little bit more than last year,

33%

The same as last year,

25%

Way less than last year, 2%

TalentEgg.ca Top Campus Recruitment Insights: 2011/2012

Student Behaviour

Does student behaviour

match how and when

employers are recruiting?

The shift toward employers spending more on online content

is on trend with current research, which reveals that students

are becoming less engaged with on-campus recruitment,

regardless of the style.

The majority of students do not attend campus

career fairs or employer information

sessions…

No, 34%

Yes, and I would

go again, 34%

Yes, but I wouldn't go again,

32%

Only one third of students

attend career fairs and

find them valuable

While two thirds of students

have attended a career fair

at some point, only one third

found the experience

valuable enough to want to

go again in the future.

Another 34% have never

attended a career fair on

campus.Have you ever attended a career fair on your campus?

Employer info sessions can be effective depending on the

employer and the industry.

For example, accounting firms are successful in recruiting

students via info sessions because students often already

know about the different firms before attending – students are

already engaged and serious about finding employment with

that specific company.

However, when employers are not well known on campus,

and no previous rapport has been established between the

employer and students, info sessions are much less

successful. Students will rarely attend an info session hosted

by an employer that they know nothing about.

In fact, 42% of

students plan to attend

zero info sessions over

the next year

Somewhat surprisingly,

34% of students don’t

even know what an info

session is. As a result,

employers that

participate in info

sessions are reaching

less than 25% of the

student population.How many employer info sessions do you plan to attend over the next year?

34%

42%

11%

8%

5%

What's an info

session?

0 1 to 5 5 to 10 10+

Is participating in fall campus recruitment an effective tactic?

19%

14%

37%

25%

5%

September of my final

year

January of my final

year

When I finish

classes in April

Throughout the whole

year

Other

Only 1 in 5

students look for

entry-level jobs in

September of their

final year

Employers who

recruit primarily in

September will miss

out on 80% of the

student population.

When did you or will you start searching for your first post-grad job?

Unemployed and underemployed students and recent grads

frequently lament the fact that they’ve completely missed out

on employers’ key hiring period simply because they either

weren’t aware of it or were too busy with school, extra-

curricular activities, internships, co-op terms and part-time

jobs to participate.

Students and recent grads search for career

information year round, but they are most

active during the month of May – after classes

have ended for the year.

What recruitment activities do you execute in May?

TalentEgg helps employers meet their

branding and student and new grad

recruitment goals.

If you’re looking to reach students and

recent graduates, or improve your campus

recruitment strategy, TalentEgg can help.

Please visit TalentEgg.ca/employers

or email steph@talentegg.ca to learn

more and set up a meeting.

New site design, coming September 2011!