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How to be a social media rockstar event...
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Blogging and other Tools For Thought Leaders
…using social media systems and processes to build your ‘brand’
online…
;-)
Independent Ranking
Traffic
Top Tweeter! ;-)
Remember “Einstein's Razor”!
“Everything should be made as simple as possible, but no simpler.”
Occam’s Razor
"when you have two competing theories that make exactly the same predictions, the simpler one is the better."
5 easy steps!
• Express…
• Edit…
• Emphasize…
• Elevate…
• Execute!
The social media toolkit
Why a blogsite?
• Inexpensive
• Easy to update
• Dynamic– Key to high rankings in search– Blogs are ‘link bait’
• Create dialogue with customers
• ‘Humanize’ your brand
Hubspot says…
“Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect.”
Which blogging platform?
What does ProBlogger say?
Why is WordPress best?
• Plugin functionality
• Theme functionality
• Auto-ping functionality
• Trackback
• Overall feeling of simplicity
• SEO ready
Express…
Blogger WordPress
Tumblr
Get a blogsite
Ways to express yourself...
• Instructional
• Informational
• Reviews
• Lists
• Interviews
• Case studies
• Profiles
• Link post [slurping]
• ‘Problem’ post
• Contrast two options
• Rant
• Inspirational
• Prediction and review
• Hypothetical
• Satirical
• Debate
Want to know more?
• ProBlogger.net• CopyBlogger.com• WordPress.tv, en.wordpress.com/stats• e1evation.com
Edit…
Google News
Twitter Search
Other…
Feedly
iGoogle
Google Reader
RSS Feeds
RSS is the competitive edge...
…that makes the news come to you in a form that's easy to manage...
The answer is Google Reader…
…now what is the question?
Underlying principles
• It’s all about the rss feed
• Pass or play– Save everything – don’t come away empty
handed! ;-)– If public, go social; private, go accessible– Publish or perish…
Emphasize…
YouTube
FriendFeed
Zemanta
Feedly
Shareaholic
ScribeFire
Re-expressAdd’l Content
Elevate…
eNewsletter
Etc.
MySpace Plaxo
Searchengines
Tumblr
The Blog…
Execute!
• Again, Hubspot says…– “The truth is you don’t have time *not* to
blog. You probably already write blog articles, you just don’t call them that.”
• Blogging is no less a natural process than anything else you are currently doing to promote your brand…
• Key? Use simple, inexpensive tools that support repeatable processes…
Remember…
Edit
Express
Emphasize
Elevate
Execute
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