Blogging and other Tools For Thought Leaders

…using social media systems and processes to build your ‘brand’

online…

;-)

Independent Ranking

Traffic

Top Tweeter! ;-)

Remember “Einstein's Razor”!

“Everything should be made as simple as possible, but no simpler.”

Occam’s Razor

"when you have two competing theories that make exactly the same predictions, the simpler one is the better."

5 easy steps!

• Express…

• Edit…

• Emphasize…

• Elevate…

• Execute!

The social media toolkit

Why a blogsite?

• Inexpensive

• Easy to update

• Dynamic– Key to high rankings in search– Blogs are ‘link bait’

• Create dialogue with customers

• ‘Humanize’ your brand

Hubspot says…

“Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect.”

Which blogging platform?

What does ProBlogger say?

Why is WordPress best?

• Plugin functionality

• Theme functionality

• Auto-ping functionality

• Trackback

• Overall feeling of simplicity

• SEO ready

Express…

Blogger WordPress

Tumblr

Get a blogsite

Ways to express yourself...

• Instructional

• Informational

• Reviews

• Lists

• Interviews

• Case studies

• Profiles

• Link post [slurping]

• ‘Problem’ post

• Contrast two options

• Rant

• Inspirational

• Prediction and review

• Hypothetical

• Satirical

• Debate

Want to know more?

• ProBlogger.net• CopyBlogger.com• WordPress.tv, en.wordpress.com/stats• e1evation.com

Edit…

Google News

Twitter Search

Other…

Feedly

iGoogle

Google Reader

RSS Feeds

RSS is the competitive edge...

…that makes the news come to you in a form that's easy to manage...

The answer is Google Reader…

…now what is the question?

Underlying principles

• It’s all about the rss feed

• Pass or play– Save everything – don’t come away empty

handed! ;-)– If public, go social; private, go accessible– Publish or perish…

Emphasize…

YouTube

FriendFeed

Zemanta

Feedly

Shareaholic

ScribeFire

Re-expressAdd’l Content

Elevate…

eNewsletter

LinkedIn

Etc.

MySpace Plaxo

Searchengines

Facebook

Tumblr

Twitter

The Blog…

Execute!

• Again, Hubspot says…– “The truth is you don’t have time *not* to

blog.  You probably already write blog articles, you just don’t call them that.”

• Blogging is no less a natural process than anything else you are currently doing to promote your brand…

• Key? Use simple, inexpensive tools that support repeatable processes…

Remember…

Edit

Express

Emphasize

Elevate

Execute