TMC Talk 11092007

User-Centric Social Networks

Aswath Rao

www.enthinnai.com

User-centric Social Networks?

User-centric Social Networks

SN – What Is It?

Profile

Buddies

Relationships

Social Graph

Sharing Digital Content

Presence

Real-Time Communication

Chat

Voice

Video

What’s wrong with them?

Within Network

No Cross Network

No Migration

“People keep asking me to join the LinkedIn network, but I’m already part of a network, it’s

called the Internet.”

Gary McGraw

What is Desirable?

Just like SNs

Profile

Buddies

Relationships

Social Graph

Sharing Digital Content

Presence

Real-Time Communication

Chat

Voice

Video

But …

Across Internet

No Cross Network

No Migration

Social Networks

User-centric Social Networks

Technologies

Internet-wide Identity

OpenID

Information Exchange

Standardized API

Secure Authentication

OAuth

We can rebuild SN, we have the technology. We have the

capability to make the worlds first UC SN. Better. Secure. Portable.

Can you spare Six Million Dollars?

EnThinnai Demo

OpenID for authentication

Identification of a buddy

Buddy is a unilateral relationship

Granting visa to enter your space

That too a restricted one

Managing the buddy list

Availability status

Not your brother’s presence

Aggregated from multiple inputs

Ability to set a value specific to a buddy

Pull, not push

Only buddies can pull

Track the tracker

Contact information

Dynamically updated

Permission based

Not your father’s address book

Sharing a note

Not sending it

Again permission based

Only buddies can share

Pull, not push (mostly)

Whitelist based email?

File sharing

End of demo

Marketing Strategy

Consumer market?

Enterprise market!

Need your input