Thinking About Mobile: Reaching Women Through Mobile

Reach Reach Women Women Through Through MobileMobile

Reach Reach Women Women Through Through MobileMobile

Tell your Tell your Stories Stories

Through Through MobileMobile

Tell your Tell your Stories Stories

Through Through MobileMobile

Think More About Mobile

MiBuys, May 2010

Women Love Mobile

93% of women surveyedfeel they would be lost without their mobile device.

Mobile is a Gateway

Community

Conversion

Commerce

Mobile is a Platform

Conversation

Curation

Convenience

Connection

Collaboration

LifeLife

ExperienExperiencesces

InteractioInteractionsns

WorkWork

LearningLearning

PlayPlay

Mobile is a Touchpoint

Mobile Apps are...

Fun

Useful

Addictive

Portable

Mobile Marketing is...

Intimate

Accessible

Emotional

Essential

Tangible

Nielsen Mar 2010; Brian Solis Apr 2010

Are women ready for mobile community and collaboration?

55% women surveyed use mobile social networking compared to 45% men. 

Women Love Social Mobile

Nielsen Mar 2010; Brian Solis Apr 2010

Women Love Social Mobile

Nielsen Mar 2010; Brian Solis Apr 2010

Are women ready for mobile advertising and m-commerce?

MiBuys, May 2010

84% of women going online via their mobile device have noticed mobile advertising.

57% have clicked on a mobile ad.

Mobile Consumers

ForSee Results, Jan 2011

Mobile commerce for holiday shopping 2010 increased by 550% over the same period in 2009.

M-Commerce is Coming

ForSee Results, Jan 2011

What’s Hot in Mobile?

+

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Go for Mobile Goals

Build

Serve

Educate

Support

Sell

WebWeb

Social Social MediaMedia

PartnershPartnershipsips

RetailRetail

ProductProduct

EventsEvents

Integrate Mobile

DirectoriDirectorieses

WebsiteWebsite

ReviewsReviews

Offline Offline PRPR

EventsEvents

Online Online PRPR

MobileMobile

PartnerPartnerss

Social Social MediaMedia

PackagiPackagingng

Market Mobile

Think More About Mobile

created by Aliza Shermanwww.mediaegg.comaliza@mediaegg.com