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The story of Google+, social media, and SEO.
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MULTICHANNEL ATTRIBUTION
The Story of Google+> Adam Audette | SMX West 2013
@audette
Some RKG Clients
2
Once upon a time…
The amazing Yahoo!
directory
A bountiful land!
The Land of Googleland
SEO book
The Land of Googleland
Which site should I torch next…
The link graph problem
14
15
most perfectanchor text
Paid links and steroidsSOMETIMES YOU CAN JUST TELL
Enter the Penguin!
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19
Panda+Penguin
The Land of Googleland
The Land of Googleland
The Land of Googleland
“It’s about identity, relationships, and content.”
rel=author
rel=publisher
Google+ Followers
• June 1: 200• June 30: 27,000• July 15: 120,000• Sep. 15: 280,000• Nov. 15: 300,000
Being here is good.
Steeper (not provided) trend line
Drop in brand visits…
rel=publisher
Google+ as a traffic source?
Glimpses of the future
Are your visitors
on Google+ ?
Are your visitors
on Google?
Google+ is Google
Google is Google+
The end.
Adam Audette
Twitter: @audette
aaudette@rimmkaufman.com
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