View
5.737
Download
0
Category
Preview:
Citation preview
Back to the Middle Ages
Friday, February 20, 2009
Hi! My name is Bart
Friday, February 20, 2009
I work at webagency Netlash
... and a few other companies:
Friday, February 20, 2009
www.ondernemeringent.be
www.netlash.com
www.metatale.eu
www.kobedewaele.be
www.kopjekoffie.be
twitter.com/netlash
(Yes, that’s a lot of www)
You can find me at:
Friday, February 20, 2009
The state of the web
Friday, February 20, 2009
Friday, February 20, 2009
Boring !
Friday, February 20, 2009
The state of the web
Friday, February 20, 2009
The future of the web
Where are we heading?
Friday, February 20, 2009
Friday, February 20, 2009
The future of the web
Of course, it’s a bit like reading Tarot.
Friday, February 20, 2009
Friday, February 20, 2009
The future of the web
This is just my personal opinion...
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
1. Atomisation
Fragmentation in the smallest possible particles
Friday, February 20, 2009
1. Atomisation
Portal
Website
Page (permalink)
Article
Microblog (140)
?Friday, February 20, 2009
Friday, February 20, 2009
1. Atomisation
The semantic web?
Friday, February 20, 2009
1. Atomisation
Everything is getting smaller
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
2. Decentralisation
Fundamental
Internet is decentralised
Friday, February 20, 2009
Friday, February 20, 2009
2. Decentralisation
Metcalfe’s Law
http://en.wikipedia.org/wiki/Metcalfe%27s_law
Friday, February 20, 2009
2. Decentralisation
Fragments?- Blogs, Twitter- Flickr- YouTube, Vimeo, GarageTV- Friendfeed- Tumblr
Friday, February 20, 2009
Friday, February 20, 2009
2. Decentralisation
Social networks
will decentralise or disappear.
Friday, February 20, 2009
2. Decentralisation
Back to the village
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
3. Manual labour
Last century
we’ve automated everything.
Friday, February 20, 2009
3. Manual labour
Not only our production.
Friday, February 20, 2009
3. Manual labour
Friday, February 20, 2009
But also our contacts with
clients.
Friday, February 20, 2009
3. Manual labour
No more.
Back to the manual labour.
Friday, February 20, 2009
3. Manual labour
CPM is dead!
Banners, campagns, blast e-mails...Those are the tactics of mass media.
Friday, February 20, 2009
3. Manual labour
CPM is dead!
The web is: 1 on 1.
Friday, February 20, 2009
Personal conversations
Friday, February 20, 2009
3. Manual labour
Marketing on the web:
Personal conversations. 1 on 1.
Friday, February 20, 2009
3. Manual labour
Marketing on the web:
Personal conversations. 1 on 1.Of course: technology-assisted.
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
4. Craftsmanship
Friday, February 20, 2009
(people always like pictures of cute babies)
Friday, February 20, 2009
4. Craftsmanship
User Generated Content
Friday, February 20, 2009
4. Craftsmanship
BlogsFacebook, Netlog, NingFlickrYouTubeSoundCloud...
Friday, February 20, 2009
4. Craftsmanship
Everyone is creating
The means to create are widespread and low-barrier.
Friday, February 20, 2009
4. Craftsmanship
Revolutionary!
The internet is the first medium where the tool to produce is the same as the tool to consume.
Friday, February 20, 2009
Take a moment to let that sink in...
Friday, February 20, 2009
4. Craftsmanship
Craftsmanship gets noticed
When everyone is creating, craftsmanship gets noticed twice as hard.
Friday, February 20, 2009
4. Craftsmanship
Back to craftsmanship
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
5. Mercenaries
Decentralisation
Also in companies...
Friday, February 20, 2009
5. Mercenaries
A fleet of speedboats
Friday, February 20, 2009
5. Mercenaries
Trends in companies:
- decentralisation- project-based teams- focus on manual labour (skills)- craftsmanship is valued
Friday, February 20, 2009
5. Mercenaries
Personal Branding
Start working on your personal brand NOW!
Friday, February 20, 2009
5. Mercenaries
Back to the mercenaries
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
6. ROI is king
Did they tell you yet?
Friday, February 20, 2009
There’s a crisis.
Friday, February 20, 2009
All of a sudden, it’s all about the money again.
Friday, February 20, 2009
6. ROI is king
ROI: Return On Investment
- measurable- proven results- smaller investments- fast adjustments
Friday, February 20, 2009
6. ROI is king
ROI: Return On Investment
- measurable- proven results- smaller investments- fast adjustments
-> That’s the internet!
Friday, February 20, 2009
6. ROI is king
Vive le ROI!
Friday, February 20, 2009
2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
Friday, February 20, 2009
2. Back to the village
3. Back to manual labour
4. Back to craftsmanship
5. Back to mercenaries
6. ROI is king
1. Everything is getting smaller
Friday, February 20, 2009
Back to...
Friday, February 20, 2009
Back to the Middle Ages?
Friday, February 20, 2009
Back to the Middle Ages?
Maybe...
Friday, February 20, 2009
(Remember: personal opinion)
Friday, February 20, 2009
Maybe I’m just the jester.
Friday, February 20, 2009
What do you think?
Tell me on Twitter:@netlash
Friday, February 20, 2009
Internetdag Arteveldehogeschool - 20/2/2009
Bart de Waelebart@netlash.com
www.netlash.comtwitter.com/netlash
Friday, February 20, 2009
Recommended