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Back to the Middle Ages
Friday, February 20, 2009
Hi! My name is Bart
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I work at webagency Netlash
... and a few other companies:
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www.ondernemeringent.be
www.netlash.com
www.metatale.eu
www.kobedewaele.be
www.kopjekoffie.be
twitter.com/netlash
(Yes, that’s a lot of www)
You can find me at:
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The state of the web
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Boring !
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The state of the web
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The future of the web
Where are we heading?
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The future of the web
Of course, it’s a bit like reading Tarot.
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The future of the web
This is just my personal opinion...
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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1. Atomisation
Fragmentation in the smallest possible particles
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1. Atomisation
Portal
Website
Page (permalink)
Article
Microblog (140)
?Friday, February 20, 2009
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1. Atomisation
The semantic web?
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1. Atomisation
Everything is getting smaller
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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2. Decentralisation
Fundamental
Internet is decentralised
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2. Decentralisation
Metcalfe’s Law
http://en.wikipedia.org/wiki/Metcalfe%27s_law
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2. Decentralisation
Fragments?- Blogs, Twitter- Flickr- YouTube, Vimeo, GarageTV- Friendfeed- Tumblr
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2. Decentralisation
Social networks
will decentralise or disappear.
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2. Decentralisation
Back to the village
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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3. Manual labour
Last century
we’ve automated everything.
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3. Manual labour
Not only our production.
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3. Manual labour
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But also our contacts with
clients.
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3. Manual labour
No more.
Back to the manual labour.
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3. Manual labour
CPM is dead!
Banners, campagns, blast e-mails...Those are the tactics of mass media.
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3. Manual labour
CPM is dead!
The web is: 1 on 1.
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Personal conversations
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3. Manual labour
Marketing on the web:
Personal conversations. 1 on 1.
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3. Manual labour
Marketing on the web:
Personal conversations. 1 on 1.Of course: technology-assisted.
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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4. Craftsmanship
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(people always like pictures of cute babies)
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4. Craftsmanship
User Generated Content
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4. Craftsmanship
BlogsFacebook, Netlog, NingFlickrYouTubeSoundCloud...
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4. Craftsmanship
Everyone is creating
The means to create are widespread and low-barrier.
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4. Craftsmanship
Revolutionary!
The internet is the first medium where the tool to produce is the same as the tool to consume.
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Take a moment to let that sink in...
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4. Craftsmanship
Craftsmanship gets noticed
When everyone is creating, craftsmanship gets noticed twice as hard.
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4. Craftsmanship
Back to craftsmanship
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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5. Mercenaries
Decentralisation
Also in companies...
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5. Mercenaries
A fleet of speedboats
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5. Mercenaries
Trends in companies:
- decentralisation- project-based teams- focus on manual labour (skills)- craftsmanship is valued
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5. Mercenaries
Personal Branding
Start working on your personal brand NOW!
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5. Mercenaries
Back to the mercenaries
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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6. ROI is king
Did they tell you yet?
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There’s a crisis.
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All of a sudden, it’s all about the money again.
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6. ROI is king
ROI: Return On Investment
- measurable- proven results- smaller investments- fast adjustments
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6. ROI is king
ROI: Return On Investment
- measurable- proven results- smaller investments- fast adjustments
-> That’s the internet!
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6. ROI is king
Vive le ROI!
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2. Decentralisation
3. Manual labour
4. Craftsmanship
5. Mercenaries
6. ROI is king
1. Atomisation
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2. Back to the village
3. Back to manual labour
4. Back to craftsmanship
5. Back to mercenaries
6. ROI is king
1. Everything is getting smaller
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Back to...
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Back to the Middle Ages?
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Back to the Middle Ages?
Maybe...
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(Remember: personal opinion)
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Maybe I’m just the jester.
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What do you think?
Tell me on Twitter:@netlash
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Internetdag Arteveldehogeschool - 20/2/2009
Bart de [email protected]
www.netlash.comtwitter.com/netlash
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