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Eugene Lee's keynote address at Enterprise 2.0 Boston June 2010 introducing the concept of the Social Layer. Social is all about breaking down and crossing silos, not socially enabling existing ones.
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Eugene Lee
Enterprise 2.0 Boston 2010
Have we been tilting at the wrong windmill?
The real problem
Generic cliché metaphor 2.0
Integrating,
Not ignoring,
From lightweight,
…to substantial business value
Gene splicing gone bad?
Application Genome
Social Software Genome
“Isn’t social just a feature?”
Lather, rinse, repeat
Application Silos -> Social Silos
Connector: connects an application silo to the social layer
Annotator: applies social and business logic to connector data, annotates and promotes messages
AppBots: enable human interaction with enterprise data and processes
Application Streams: enable interaction with applications in the context of an activity stream
Cisco Pulse Integration
@eugenelee @socialtext
Thank you!
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