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Eugene Lee Enterprise 2.0 Boston 2010

The Social Layer

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Eugene Lee's keynote address at Enterprise 2.0 Boston June 2010 introducing the concept of the Social Layer. Social is all about breaking down and crossing silos, not socially enabling existing ones.

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Page 1: The Social Layer

Eugene Lee

Enterprise 2.0 Boston 2010

Page 2: The Social Layer

Have we been tilting at the wrong windmill?

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The real problem

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Generic cliché metaphor 2.0

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Integrating,

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Not ignoring,

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From lightweight,

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…to substantial business value

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Gene splicing gone bad?

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Application Genome

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Social Software Genome

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“Isn’t social just a feature?”

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Lather, rinse, repeat

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Application Silos -> Social Silos

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Connector: connects an application silo to the social layer

Annotator: applies social and business logic to connector data, annotates and promotes messages

AppBots: enable human interaction with enterprise data and processes

Application Streams: enable interaction with applications in the context of an activity stream

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Cisco Pulse Integration

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@eugenelee @socialtext

Thank you!