The Secret Value of the Social Inbox

The Secret Value of The Social Inbox

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Today’s Speakers

Aileen Cole@aileenmcole

Moderator

Adam Wexler@thewordpainter

Chief Strategy OfficerInsightpool

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Carolyn Reed@carolyneats

Community ManagerIntercontinental Hotels Group

Tweet about this webinar using #Social

Follow us:@insightpoolHQ

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$37,000,000,000

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X /

XXX

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PublishSocialMedia

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Mass Marketing Doesn’t Add Up

Audience

Noticed

Click

40,000

4,000

400

40Redeem

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@HolidayInn

@Macys @SFGiants

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250/day

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Hey [name], thought about staying at our San Francisco hotels? Breakfast + @Macys discount! Book here: ihg.co/6019aCAc

Extend The Life of Your Content

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Best Types of Engagements:

Questions of prospect expertise

ORSharing Content of Interest

THENRequests (AKA ‘The Ask’)

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SPAM Reception? You Be The Judge

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Two Considerations for Good Questions:

1) Everyone likes a compliment2) Ask ‘yes’ or ‘no’ questions

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Useful Data Points for Determining Content:

-Hobbies-Interests

-School Attended-Job Industry

-Job Role

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Content Worth Sharing

-Educational (e.g. How To, Top 5 Best...)Resources: Mashable, Hubspot, etc

-Real-time news (e.g. Twitter IPO, Miley Cyrus)-CNN, Buzzfeed, etc

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The Ask

What’s In It For Them > What’s In It For You

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Social ROI

Wrapup

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Digital Advertising = Brand Awareness; Social Direct Marketing = KPIs + ROI

Email = Saturated; Social = Untapped

Limits make proper targeting crucial

It’s not always about ‘the ask’

Time for questions!

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The Leader in Social Engagement Automation

Thanks for joining!

Contact Adam or Carolyn:adam.wexler@insightpool.com

carolyn.reed@ihg.com