The Measurement Protocol - Canberra Web Analytics Wednesday

Going to the Toiletin Web Analytics

(The Measurement Protocol)

Ben GradyWeb Analytics Wednesday – Canberra

wawcanberra.com

Traditional Uses

• Insights – Customer demographics– Keywords searched– Social activity

• Page Quality• Trending

Alternative Uses

• Manual QR Codes– Tasks completed like changing window displays– In store purchases to online refills– Offline “present this flyer” redemptions.

Store uses

• Automated– Measuring shop entry/exit points– Hours of activity– Measuring shop migrations – Shop temperature – Air quality.– Till transaction rates– Delivery Times

Office Uses

• First one in and last one out hours.• Detection of out of hour usage.• Temperature rates• Trends of breaks• Power usage per day• Delivery rates

Software Usage

• Trends of daily usage• Areas of usage• Depth of usage• Value to business – Actions– Times– Costs