Upload
ben-grady
View
55
Download
0
Embed Size (px)
DESCRIPTION
The Measurement Protocol in Google Analytics enables you to add all kinds of tracking using sensors and monitors. To
Citation preview
Going to the Toiletin Web Analytics
(The Measurement Protocol)
Ben GradyWeb Analytics Wednesday – Canberra
wawcanberra.com
Traditional Uses
• Insights – Customer demographics– Keywords searched– Social activity
• Page Quality• Trending
Alternative Uses
• Manual QR Codes– Tasks completed like changing window displays– In store purchases to online refills– Offline “present this flyer” redemptions.
Store uses
• Automated– Measuring shop entry/exit points– Hours of activity– Measuring shop migrations – Shop temperature – Air quality.– Till transaction rates– Delivery Times
Office Uses
• First one in and last one out hours.• Detection of out of hour usage.• Temperature rates• Trends of breaks• Power usage per day• Delivery rates
Software Usage
• Trends of daily usage• Areas of usage• Depth of usage• Value to business – Actions– Times– Costs