The Importance of Social Media in Today's Environment

The Importance of Social Media in Today’s Environment

Larissa NewmanCommunications Specialist

Power Marketing

What is social media?

What IS Social Media?

“Social media includes web-based and mobile technologies used to

turn communication into interactive dialogue”

source: wikipedia.org

It’s one of the few revolutionary moments in history where the masses can tell their own story

Social media is a conversation supported

by online tools.

Social media is a forum

supported by online tools. It utilizes pictures, video, conversation and audio.

Participate

The forum is powered by…WikisRSS FeedsBlogsOnline ChatSocial NetworksSocial BookmarksVideo SharingPhoto SharingWidgets …

Social Media Goals

• Increased leads and sales• Website traffic• Brand recognition and awareness• Customer support• Viral connections• Developing relationships and trust

The essence of social media is

control, but you don’t get it, your

clients do!

Learning to be Social

• Spreading brand awareness

• Creating touch points for customer interaction

• Generating permission-based leads and sales

Social media allows you to capture people’s attention when they are not feeling interrupted by advertising.

Don’t overdue it, focus on 1 or 2 sites to start. Participate with others, they’ll pay attention to you. Not everyone will respond, but they still see you Be careful what you say ... everyone’s listening. Mix professional and personal Don’t bore people Use links, photos and graphics in entries Don’t talk about vacations until you’re back!

Share Network

Publish

3 Types of Social Media

Publish

To disseminate information to the public

3 Types of Social Media

Publish everything you can, anywhere you can.

Share

To partake of, use, experience, occupy, or enjoy with others.

3 Types of Social Media

Share everything you can, everywhere you can.

• Digg: news, images, video• Flickr: images• Delicious: bookmarks• YouTube: videos• Propeller: stories• Pinterest: photos/links• Facebook updates

Network

The exchange of information or services among individuals, groups, or institutions; specifically the cultivation of productive relationships for employment or business

3 Types of Social Media

10 Social Media Must Do’s

#1. Use your keywords!

10 Social Media Must Do’s

#2. Produce original content

10 Social Media Must Do’s

#3. Speak in the 1st person

10 Social Media Must Do’s

#4. Keep it simple.

10 Social Media Must Do’s

#5. Include everyone.

10 Social Media Must Do’s

#6. Set a goal and announce it!

10 Social Media Must Do’s

#7. Add social media icons to your website!

10 Social Media Must Do’s

#8. Always add value!

10 Social Media Must Do’s

#9. Be Visual

10 Social Media Must Do’s

#10. Keep an eye on what’s new

• Subscribe to Internet marketing blogs or email lists• Listen for chatter of other platforms on

Facebook, Twitter, LinkedIn, etc.

Just Jump In