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Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
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The Importance of Social Media in Today’s Environment
Larissa NewmanCommunications Specialist
Power Marketing
What is social media?
What IS Social Media?
“Social media includes web-based and mobile technologies used to
turn communication into interactive dialogue”
source: wikipedia.org
It’s one of the few revolutionary moments in history where the masses can tell their own story
Social media is a conversation supported
by online tools.
Social media is a forum
supported by online tools. It utilizes pictures, video, conversation and audio.
Participate
The forum is powered by…WikisRSS FeedsBlogsOnline ChatSocial NetworksSocial BookmarksVideo SharingPhoto SharingWidgets …
Social Media Goals
• Increased leads and sales• Website traffic• Brand recognition and awareness• Customer support• Viral connections• Developing relationships and trust
The essence of social media is
control, but you don’t get it, your
clients do!
Learning to be Social
• Spreading brand awareness
• Creating touch points for customer interaction
• Generating permission-based leads and sales
Social media allows you to capture people’s attention when they are not feeling interrupted by advertising.
Don’t overdue it, focus on 1 or 2 sites to start. Participate with others, they’ll pay attention to you. Not everyone will respond, but they still see you Be careful what you say ... everyone’s listening. Mix professional and personal Don’t bore people Use links, photos and graphics in entries Don’t talk about vacations until you’re back!
Share Network
Publish
3 Types of Social Media
Publish
To disseminate information to the public
3 Types of Social Media
Publish everything you can, anywhere you can.
Share
To partake of, use, experience, occupy, or enjoy with others.
3 Types of Social Media
Share everything you can, everywhere you can.
• Digg: news, images, video• Flickr: images• Delicious: bookmarks• YouTube: videos• Propeller: stories• Pinterest: photos/links• Facebook updates
Network
The exchange of information or services among individuals, groups, or institutions; specifically the cultivation of productive relationships for employment or business
3 Types of Social Media
10 Social Media Must Do’s
#1. Use your keywords!
10 Social Media Must Do’s
#2. Produce original content
10 Social Media Must Do’s
#3. Speak in the 1st person
10 Social Media Must Do’s
#4. Keep it simple.
10 Social Media Must Do’s
#5. Include everyone.
10 Social Media Must Do’s
#6. Set a goal and announce it!
10 Social Media Must Do’s
#7. Add social media icons to your website!
10 Social Media Must Do’s
#8. Always add value!
10 Social Media Must Do’s
#9. Be Visual
10 Social Media Must Do’s
#10. Keep an eye on what’s new
• Subscribe to Internet marketing blogs or email lists• Listen for chatter of other platforms on
Facebook, Twitter, LinkedIn, etc.
Just Jump In
