The Gamification Buyer's Guide

A Presentation By

GAMIFICATIONBUYER’S GUIDE

the 60 SecondSummary

What Is Gamification?

Gamification is the application of game-mechanics to non-game situations.

In other words, adding the incentives found in games (such as points, levels, and rewards) to activities such as officework, or shopping.

What Can it Do For My Company?> Raise employee morale> Improve sales> Foster a competitive atmosphere

Gamification can change customer behavior...

> Increase sales> Improve brand loyalty> Increase social media attention.

Who Uses It?Sales RetailTrainingEducationHealthcare... and more

70% of Global 2000 Organizations will have gamified applications by the end of 2014.

(http://www.gartner.com/newsroom/id/1844115)

Whether you want to create an incentives program for your sales team, or make your executive training program more efficient...

Gamification can help your company reach those goals.

Heard enough?

Want to hear more?

Find a gamification provider now at TechnologyAdvice.com

Keep reading to find out how gamification can:

> Improve your business> Improve your interactions with customers> Deliver real ROI

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Gamification

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Make Training Fun

The addition of a rewards system combined with clear training goals, can increase the overall efficiency of company trainingsessions.

Deloitte added gamification to their employee training program and saw regular weekly visitors increase by over 30%.

Increase MoraleA rewards system can be used to help foster a more connected office, or a healthier workforce.

Reward employees for healthy habits, like:

> Exercising outside the office> Eating healthy> Taking short breaks to stretch and walk

Companies with engaged employees have 5x higher shareholder returns than those with a disengaged workforce.*

Five times.

*According to human resource firm Ceridian’s Pulse of Talent Survey

Increase Workplace Competition

Harness your worker’s natural competitive instincts to crush the competition.

Assign points for workplace actions.

Then, display these on a public leader-board, in order to emphasize company goals and instill a sense of competition among your team.

Point systems can help identify stellar performers, and enable youto better judge individual performance.

Rewarding employees for completing extra training programs (and retaining that knowledge) benefits the entire office.

Teach New Skills

When your employees are constantly improving, so is your company.

Improve Employee Collaboration

Ever felt there was a communication gap in your office?

Employees often waste time searching for answers that their co-workers could easily supply.

Companies such as...

offer platforms that allow employees to request information from each other, and recognize helpful co-workers.

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Gamification

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Build Customer Loyalty

Repeat customers are crucial for business, but getting first time vistors to return can be a challenge.

Gamification encourages customer loyalty by providing incentives for return-visits in the form of rewards or social recognition.

Gradual incentives encourage repeat business.

For example, programs such as Starbucks Rewards allow customers to earn points on every purchase.

Engage Your Audience

Engaged users are more likely to post about your brand on social-media or recommend it to others.

Improve Brand Recognition

Many gamification platforms provide incentives for customers or users to share your content on their own social media channels.

By sharing your content users become brand ambassadors.

This in turn leads to higher brand recognition.

Harness Social Media

Social media is now a major platform for advertising, sales, and brand image.

Having a Facebook page and a Twitter account isn’t enough.

You have to interact with users directly, on their medium of choice.

Reward users for posting on social media, and allow them to display badges or other prizes on their accounts.

This builds customer relationships, and promotes your brand.

Case Studies

LiveOps Call Center Training

LiveOps wanted to enhance their training program, and increase sales.

> 72% of employees optionally completed additional certification.

They implemented a gamified platform with points, leaderboards, and badges. As a result...

> Service levels increased by 9%.

> New employee training time decreased from 4 weeks to 14 hours.

That means their employees were able to begin making sales a full three-weeks earlier than normal.

McDonald’s Marketing Campaign

One of the most important examples of gamification in marketing is the McDonald’s Monopoly Game.

Based around the classic board game, customers receive game pieces and prizes with the purchase of McDonald’s food.

In 2010, McDonald’s reported a 5.6% sales increase from the game alone.

As you’ve seen, a good gamification strategy can add value to any industry.

But, choosing a provider can be time-consuming and confusing.

We’ve researched and ranked over 80 of the top gamification providers.

Our SmartAdvisor tool lets you sort them based on the features you need.

Best of all? It’s completely free.

Find the gamification company that’s right for you.

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