The Evolution of Product Information Management; Hope Gladney, 1WorldSync

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The Evolution of Product

Information Management

September 25, 2014

Hope Gladney, Strategic Account Executive

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Agenda

The Need for Product Information

About 1WorldSync

Evolution of Data Synchronization

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The Need for Product Information

Product information is in demand throughout the

supply chain and at virtually every touch point of

the customer experience

Technology and consumer trend challenges

– convergence of online and offline channels

– unprecedented demands around data quality

and accessibility

Technology and consumer trend opportunities

– efficiency, profitability, and competitive edge

– provide consumers the rich data they desire

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Electrical Supply Chain Trends

Connecting the Dots: Online and Offline

Better Inventory Management Through Data &

Collaboration

Multi-Channel Factor

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Our Mission

Our mission is to establish a global

Product Information Network platform that

users/customers can access using:

— Consistent Processes

— Reliable Technology & Services

— Cost-effective Products & Services

— Local Support (language / workflows)

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1WorldSync

A trusted product information network for global manufacturers

and product owners, to sync and exchange trusted product data

and content with customers, distributors and authorized 3rd

parties.

We help more than 15,000 companies across 54

countries

Partner with over 20 GS1 Member Organizations Globally

Represent over 11 million items in the Global Data

Synchronization Network “GDSN”

— ~ 82% of entire GDSN registered items

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1WorldSync’s Value Proposition

Industry leader and network for the aggregation,

standardization and distribution of trusted product

information

— We simplify product information exchange, via a single

connection, from one to any

— We address data quality, validation and completeness, to

support multi-enterprise product information integration

— We offer unique global expertise in the creation, use and

application of product information within and between

enterprises to support sales, supply chain & compliance

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1WorldSync and GS1

1WorldSync supports GS1®.

GS1 is the standards organization that works

with industries and companies to develop,

adopt, and use global information standards

GS1 Standards make it possible to identify,

capture, and share information about products,

locations, and more

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Relationship with GS1

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Product Data Synchronization

Product Information Network

Supply Chain Enablement

Product Risk & Compliance

Omni-Channel Commerce

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The Evolution of Product Information

Management

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The U.P.C. / EAN Barcode

Forty years ago, GS1 helped the grocery industry

develop the barcode.

Initiated unique Global Trade Item Numbers

for products

Made it possible to electronically scan and capture

the information about that product at point of sale

Created to speed grocery store checkout and

improve inventory management

Laid the foundation for digital commerce

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Data Synchronization

The next major stage in the evolution took place

almost fifteen years ago, with global data

synchronization through data pools and the Global

Data Synchronization NetworkTM (GDSN®).

Trusted, standardized product information

could now automatically flow between many

trading partners

Transformed the interoperability of supply chain

ecosystems

Helped ensure that the products consumers want

and need are available.

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74,000 13 (2004)

15,000,000 150 (Today)

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Items in GS1

Global Registry

Number of

Countries

Increase in GDSN Adoption Globally

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Today’s Connected Consumer

Payment

Refined

Product

Information

Mobile

Coupons

Price

Comparison

& Availability

Shopper

Tools

Self

Scanning

Inspiration &

Promotions

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Core

Sales &

Marketing

Recipient and

Industry

Specific

Images

eContent

Regulatory

Sustainability

Time

Num

ber

of A

ttribute

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The Product Attribute Explosion

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The Attribute Explosion (Core, GDS, Retail, Regulatory, Consumer)

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CORE Attributes like: Primary UPC, Product Type, Height UOM, Container type, Gross weight, Depth,

Width, Container Content, Base unit of measure, GTIN, etc.

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CORE

GDS Attributes like: Brand, suppressed UPC, Net Content, Primary Delivery Method, Spec Weight,

Pack Value, Merchandise Width, Merchandise Height, MFG GLN1, Shipping Unit…

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RETAIL Attributes like: Supplier Stock Number, Signing Description, Chemical Indicator, Unit UOM,

Security Tag, Hazmat Classification, Unit Size, Trade Item Recall, Sub-department

CORE GDS

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CORE GDS RETAIL

Regulatory

Attributes like: Min Handling storage temp, Hazardous Information Detail , Indiv Unit UOM,

Indiv Unit Min, Alternate Item Identifier, Maximum Energy Usage, etc.

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Consumer

Attributes like: Is the Item marked with a batch/lot number? Specification Agency,

etc.

CORE GDS RETAIL Regulatory

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CORE GDS RETAIL Regulatory Consumer

The Attribute Explosion (Core, GDS, Retail, Regulatory, Consumer)

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1WorldSync Product Information Network

A global product information

network for manufacturers and

product owners, to exchange

trusted product data and content

with customers and authorized

3rd parties.

Expand Grow

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Solutions For Three Distinct Audiences

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1WorldSync Solution

Supply Chain Enablement

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Global Data Synchronization Network (GDSN)

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1WorldSync Solution

Product Risk & Compliance

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Product Risk and Compliance

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In a world of regulatory compliance and the socially conscious

consumer, there has never been a more important time to address

product risk.

Multiple categories of product risk information:

• Product Health & Safety, e.g. RoHs, MSDS

• Product Traceability, e.g. UDI Device Traceability

• Product Sustainability & Social Responsibility

• Security and Counter Terrorism

• Packaging reduction and risk management

• Food & Nutrition, e.g. EU1169 & Food Safety

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1WorldSync Solution

Omni-Channel Commerce

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HTML MARK UP ContentNOW - Database of comprehensive product information

One place to share your product

data with all of your customers

and partners

Protect the integrity of

your brand

Search your

product catalogue

Discover new products,

search categories across

suppliers

Display the latest

product data in your

apps

Enhanced

Omni-channel

shopping

experience

BRANDS RETAIL, E-COMMERCE, &

MOBILE

ALL YOUR PRODUCT

INFORMATION IN ONE PLACE Improve conversion rates, sales, and return rates

Reduce costs of product data acquisition and integration

Discover new products to sell

A single place to share your products and analyze their usage

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Contact Information

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Hope Gladney

T 609-213-3999

E hgladney@1worldsync.com

1WorldSync

T +1 866 280 4013 Within the U.S.

+49 221 93373 444 Within Europe & Asia

E info@1worldsync.com for general inquiries

or marketing@1worldsync.com

1worldsync.com

C O N N E C T W I T H U S

1WSBlog

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Thank you.

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