The difference between content marketing and great content #socialfresh

Sarah Evans FAVES + CO. !

Sevans Strategy!

sarahsfav.es

-(How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective)!

62% of buyers of professional

services claimed they would be

“Very” or “Somewhat” likely

to learn more about a potential service

provider through an industry website article or story!

GREAT CONTENT

•  People remember it!•  Involves an emotional connection!•  Relatable!•  Written, visual and audio!

Share, care or swear! !

WHAT DOES GREAT CONTENT LOOK LIKE?

•  Read more than the headline or watch more than 3 seconds of your video (!

•  Share on more than one social network!

•  Email or text it to a friend or family member!

•  Trends online (e.g. front page of Reddit)!

•  Stands the test of time!

Your readers will tell you.!

•  80% of people will read your headlines.

•  But only 20% of those people will read the rest of your content!

KISSmetrics  

CHECKLIST: trustworthy, credible, interactive, actionable, emotional, unique or relevant.

YOU THINK LOOKING THIS GOOD JUST HAPPENS?

•  Editor •  Creative Director •  Copy Editor •  Photographer and

Videographer •  Senior Writers •  Monitoring and analytics

Great writers who “get people,” understand your industry and know how to create for the web and mobile.!

TREAT GREAT CONTENT WITH THE REVERENCE IT DESERVES

And, no not everything is great.

DEFINE YOUR STYLE

•  Headline: optimized for search, compelling, no more than 100 characters (approximately two sentences)!

•  Teaser / subhead / lead / nut graph: optimized for search, link to access main story content, bold key words and phrases!

•  Front page photo: square image, cropped, re-sized appropriately: .JPG, .png or .GIF!

•  Full article main photo: 600 x 600, center!

LOOKS FREAKING

GREAT

TRENDING NOW! FUN AT THE CABLE SHOW

•  National Cable Show 2013!

•  Cox Communications Digital Correspondent!

•  No news announcement!

•  #3 trending topic on Twitter!

Giveaway, Twitter chat, pre-recorded daily recap and announcement videos, live blog, tweet, Facebook!

LICE

NS

ING

EX

PO

2013

2013 Licensing Expo More than 19.5M online impressions over 2 days (Twitter, Instagram, Facebook, YouTube, Vine, Blogs and RebelMouse)!

TIP: GREATNESS CHECKLIST ON YOUR ED CAL

Check out Evernote, GatherContent or DivvyHQ—or a Wordpress plug-in.!

5 to 10 posts per day, plus email, plus social shares !

1/3 of each Curate. Aggregate. Original.!

QUOTES, QUESTIONS & QUIPS

Shared on Reddit where it reached the front page, more than 11K upvotes and inspiring others to share stories about their lost and found phones!

http://instagram.com/p/c2VwmHpkgp/!

HELP A NEW PARENT OUT!

THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT

If you like it, then you should have put a filter on it. #greatcontent!

EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO

Photos on Facebook Generate 53% More Likes Than the Average Post

HubSpot,  2012  

And, let’s face it, animated GIFs are pretty much gold on Tumblr.!

7 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE

1.  Phonto !2.  Over!3.  News Booth!4.  Whims!5.  Phoster!6.  VSCOcam!7.  Screenshot!

*iOS recommendations!

GREAT WRITTEN CONTENT GIVES PEOPLE MORE W/O MAKING THEM ASK

•  A winning combination: anecdotal, facts and stats, prescriptive to-dos!

•  Recommends other content you’ve created!

•  Links to important site tags within the article (e.g. umbrellas)!

There are plug ins for Wordpress that will generate “related articles,” but also take the time to reference links in post and do curation “by hand.”!

GREAT CONTENT SOMETIMES NEEDS A LITTLE SEEDING

(get by with a little help from your friends)

Tweeting cuts indexation time by 50% and reduces the time it takes Googlebot to find your content from 2 hours

to :02 seconds!

WhiteFire, an SEO Company

LET IT BREAK ALL THOSE D@MN RULES

“According to Alexa, Reddit generates more traffic than The New York Times, Fox News and Skype,

with approximately 70 million unique visitors a month and around five billion page views.” !

-Jay Caspian King, New York Times!

SOMETIMES. IT. JUST. HAPPENS.

Are you ready?!

These Social Fresh peeps

are wack!

•  IFTTT!•  Buffer!•  Pinerly!•  Evernote!•  Do Share!

Use workhacks to optimize output and automate, where appropriate

I love to work with

great brands!

Email prsarahevans@gmail.com or tweet @Prsarahevans me. !

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