The Cloud and the Crowd

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Presentation by Gert Nulens

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Photo by *spo0ky*

It’s all about culture

This is no algebra

3D + 3S

3C

3i + 3i

4D

AIP

10C

What’s up?

3D + 3S

It’s DigitalWhat’s up?

It’s DecentralisedWhat’s up?

It’s DriveableWhat’s up?

It’s StandardisedWhat’s up?

It’s SustainableWhat’s up?

It’s SocialWhat’s up?

Why are we afraid?

3C’s

CopyrightsWhy are we afraid?

CommercialWhy are we afraid?

CompetencesWhy are we afraid?

How to use it?

3i’s

InstrumentalHow to use it?

InnovativeHow to use it?

InnovativeHow to use it?

InstitutionalHow to use it?

What’s new for users?

3i’s

IndividualisedWhat’s new for users?

InterconnectedWhat’s new for users?

ImmersiveWhat’s new for users?

How is it used?

4D’s

DomesticationHow is it used?

Internet use in leisure time

occasionally moderate frequent

Online cultural information

books performing arts visual arts movies

Online cultural information

Online cultural information

Online cultural products

books tickets music music file

Music downloads

Mobile devices

MP3 player cellphone cellphone cellphone audioguidemusic pictures city/museum

User generated content

comments online pictures

DifferencesHow is it used?

men women

Internet use in leisure time

Internet use in leisure time

school no – primary LSE HSE HEeducation

Online cultural information

books (m) books (w) PA (m) PA (w) VA (m) VA (w) movies (m) movies (w)

Online cultural information

books

movies

Music downloads

men women

User generated content

User generated content

Digital divideHow is it used?

Digital divideHow is it used?

Digital cultural participation

37% in 2003

An explanation

• binary logistic regression analysis

• looking for netto effects

• effects of each of the independant variabels

An explanation

• big impact of age on non-participation• youngsters have a much bigger chance to create online, and to experience culture online and mobile

• impact of a complex combination of cultural, sociaal and economic capital

• big impact of education (except creation)

• effect of SES parents and cultural participation parents

• effect of social network

Digital contentHow is it used?

FL media websites FL cultural websites other websites television

Does it increase participation?

What is real participation?• have an impact on content• have an impact on policy• have an impact on technology

The interactive crowd

Content transcription

• ship logbooks around the time of World War I of the British Royal Navy• data about the weather• for research about climate models•Involve the crowd

• 28 years for 1 expert• transcription + correction

The interactive crowd

Contextualisation

• collection in a broader context• additional content from users about certain objects in a collection

The interactive crowd

Complementing collection

• involve the audience to complement the collection of an institution• for example: Huis van Alijn

The interactive crowd

Classification

• social tagging• give key words to online objects• correction of tags

The interactive crowd

Co-curation

• involve the crowd to create expositions from the online content

The interactive crowd

Crowdfunding

• alternative financing• crowd supports financially and gets a return• questioning the traditional gatekeeper processes

The interactive crowd

CriticizeThe interactive crowd

Controleren

• control created content

The interactive crowd

Communication & sharing

• crowd as an ambassador• involve the crowd in the marketing proces

The interactive crowd

Community

• crowd initiatives independent from an institution• grassroots

The interactive crowd

gert.nulens@limburg.be

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