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Presentation by Gert Nulens
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It’s all about culture
This is no algebra
3D + 3S
3C
3i + 3i
4D
AIP
10C
What’s up?
3D + 3S
It’s DigitalWhat’s up?
It’s DecentralisedWhat’s up?
It’s DriveableWhat’s up?
It’s StandardisedWhat’s up?
It’s SustainableWhat’s up?
It’s SocialWhat’s up?
Why are we afraid?
3C’s
CopyrightsWhy are we afraid?
CommercialWhy are we afraid?
CompetencesWhy are we afraid?
How to use it?
3i’s
InstrumentalHow to use it?
InnovativeHow to use it?
InnovativeHow to use it?
InstitutionalHow to use it?
What’s new for users?
3i’s
IndividualisedWhat’s new for users?
InterconnectedWhat’s new for users?
ImmersiveWhat’s new for users?
How is it used?
4D’s
DomesticationHow is it used?
Internet use in leisure time
occasionally moderate frequent
Online cultural information
books performing arts visual arts movies
Online cultural information
Online cultural information
Online cultural products
books tickets music music file
Music downloads
Mobile devices
MP3 player cellphone cellphone cellphone audioguidemusic pictures city/museum
User generated content
comments online pictures
DifferencesHow is it used?
men women
Internet use in leisure time
Internet use in leisure time
school no – primary LSE HSE HEeducation
Online cultural information
books (m) books (w) PA (m) PA (w) VA (m) VA (w) movies (m) movies (w)
Online cultural information
books
movies
Music downloads
men women
User generated content
User generated content
Digital divideHow is it used?
Digital divideHow is it used?
Digital cultural participation
37% in 2003
An explanation
• binary logistic regression analysis
• looking for netto effects
• effects of each of the independant variabels
An explanation
• big impact of age on non-participation• youngsters have a much bigger chance to create online, and to experience culture online and mobile
• impact of a complex combination of cultural, sociaal and economic capital
• big impact of education (except creation)
• effect of SES parents and cultural participation parents
• effect of social network
Digital contentHow is it used?
FL media websites FL cultural websites other websites television
Does it increase participation?
What is real participation?• have an impact on content• have an impact on policy• have an impact on technology
The interactive crowd
Content transcription
• ship logbooks around the time of World War I of the British Royal Navy• data about the weather• for research about climate models•Involve the crowd
• 28 years for 1 expert• transcription + correction
The interactive crowd
Contextualisation
• collection in a broader context• additional content from users about certain objects in a collection
The interactive crowd
Complementing collection
• involve the audience to complement the collection of an institution• for example: Huis van Alijn
The interactive crowd
Classification
• social tagging• give key words to online objects• correction of tags
The interactive crowd
Co-curation
• involve the crowd to create expositions from the online content
The interactive crowd
Crowdfunding
• alternative financing• crowd supports financially and gets a return• questioning the traditional gatekeeper processes
The interactive crowd
CriticizeThe interactive crowd
Controleren
• control created content
The interactive crowd
Communication & sharing
• crowd as an ambassador• involve the crowd in the marketing proces
The interactive crowd
Community
• crowd initiatives independent from an institution• grassroots
The interactive crowd
