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…Online.
“The apparel and accessories category will lead ecommerce sales growth through 2016”
- eMarketer
“The apparel and accessories category will lead ecommerce sales growth through 2016”
- eMarketer
Something To Keep In Mind
We’ll be discussing the market viability and scalability of AR technology triggers FOR RETAIL within today’s
marketplace, not 2 years from now, or 5.
AR TRIGGERS1.Digital Living Room2.Out Of Home – In Store Kiosks3.Smartphones4.Tablet5.Web
AR TRIGGERS1.Digital Living Room2.Out Of Home – In Store Kiosks3.Smartphones4.Tablet5.Web
The Digital Living Room For AR Retail
Kinect has shipped over 18 million units worldwide. That's shipped, not sold. (January 2012)
Expectations
Time
The Digital Living Room For AR Retail
No Expectations, No Product
CURRENT ISSUES1.Hardware Penetration2.Software Access 3.iTV Specs / Asset Costs
No Expectations, No Product
CURRENT ISSUES1.Hardware Penetration2.Software Access 3.iTV Specs / Asset Costs
**
Expectations
Time
Tablets For AR Retail
Expectations Increasing
CURRENT ISSUES1.Hardware Penetration2.Applications Aren’t Native3.Usability (Limited to 1-3 ft exp)4.Consumer Usage Habits
Expectations Increasing
CURRENT ISSUES1.Hardware Penetration2.Applications Aren’t Native3.Usability (Limited to 1-3 ft exp)4.Consumer Usage Habits
****
Tablets Still Suffer From “BSOS”
• The US has the highest rate of tablet usage in the world at just 11% of all consumers. • Tablet usage is dwarfed by PC usage. • In the US, 73% of smartphone-toting consumers also use a laptop or other portable computer, and 57% use a desktop PC. Only 17% of this audience uses a tablet.
Google – “Mobile Internet Smartphone Adoption Insights Report”
Expectations
Time
Out Of Home / In Store Kiosks For AR Retail
Some Expectations
CURRENT ISSUES1.3D Asset Costs2.3D Camera Realities3.Long Term Consumer Benefits?• Will The Novelty Wear Off?• ROI?
Some Expectations
CURRENT ISSUES1.3D Asset Costs2.3D Camera Realities3.Long Term Consumer Benefits?• Will The Novelty Wear Off?• ROI?
**
****
Expectations
Time
Smartphones For AR Retail
Huge Market. Huge Expectations
CURRENT ISSUES1.Hardware 2.Market Fragmentation3.Consumer Benefits?• Usability• Reality vs Expectations
Huge Market. Huge Expectations
CURRENT ISSUES1.Hardware 2.Market Fragmentation3.Consumer Benefits?• Usability• Reality vs Expectations
**
******
A Bit More On The App Ecosystem
People Use Apps For Gaming & Socializing…
…And They Don’t Use Them For Long
Over 1 million Apps Between Apple & Android600k+ Apple / 450k+ Android
A Bit More On M-Commerce
Forrester predicts mobile commerce will account for only 7 percent of all ecommerce sales by 2016 and 1 percent of overall sales.
Forrester Research Report, "Mobile Commerce Forecast: 2011 to 2016"
Web For AR Retail
“Today the industry sells more than 1 million PCs each day and there are 1.5 billion PCs in use worldwide” - Intel
Expectations
Time
Web For AR Retail
Low Expectations
CURRENT ISSUES1.Married To 2D & Flash2.Consumer’s Hardware Specs3.Perception - Not Seen As Sexy
Low Expectations
CURRENT ISSUES1.Married To 2D & Flash2.Consumer’s Hardware Specs3.Perception - Not Seen As Sexy
**********
What Can We Do To Get HERE, Faster?
What Can We Do To Get HERE, Faster?
**
It’s Time To Be Productive…
5) Have A Vision & Focus On What You Do Best
It’s A Land Rush, Stake Your Claim.Don’t Get Distracted.
4) Be Honest About Today’s Capabilities
We’re Not A Virtual Fitting Room Because: “Fit” Can’t Be Done In A Way That Meets
Shopper’s Expectations. With A 2D Or Depth Sensing Camera.
1) Sell Today’s Benefits, Not Tomorrow’s “Dreams”
“You could not do AR with a display like this… In one simple fake video, Google has created a level of over-hype and over-expectation that their
hardware cannot possibly live up to… It’s going to generate ideas in people and expectations that just might not match.”
- Blair MacIntyre, Director of the Augmented Environments Lab at Georgia Tech
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