Test, re-test and test again – New techniques and technologies for testing ideas to achieve new...

New techniques and

technologies for

testing ideas to

achieve new product

success

Test, Re-test And Test Again

1

Mike Stevens

Today’s

Speakers

2

Daniel Alexander-Head

Part 1

Development Needs Today

Part 2

Methods Of Testing

Today’s Webinar

3

The Consumer’s Conundrum

5

6

Early Stage Concept Development And Build

7

The Need For Speed

A Brief History Of Concept Testing Methods

8

Intercept CATI Central Location

The Online Access Panel

9

The MROC

10

The Community Panel

11

The Left-Of-Field – Predictive Markets

13

Who Are We Listening to?

14

Market

Your

Customers

Communit

y Panel

MROC

Predictiv

e

Markets

Access Panel

15

Access Panels

MROCs

Community Panels

MROC Case Study Personal Care

16

Preparation

• Homework: scrapbook and photo upload

Week1

• Exploration of bathtime indulgence

Week 2

• Initial concept response

Week 3

• Revised concept response

Access Panel Case Study Mobile Telecoms

17

Community Panel Case Study Alcoholic Drinks

18

2pm - 5pm Concepts drafted in workshop

Day 1

6pm Concepts uploaded

into survey

7pm Survey

launches to targeted segments

7pm - 6am Fieldwork window

6am - 7am Extraction of

basic outputs: KPI measures / verbatims

8am Results

presented back to

start workshop

Day 2

Mike Stevens

+44 207 633 2992

mike.stevens@visioncritical.com

Daniel Alexander-Head

+1 778 373 0485

daniel.alexander-head@visioncritical.com

Q&A

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