Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video

Strategies for Deploying Accessible Video

Tegrity User Conference 2013

Tole Khesin VP of Marketing 3Play Media tole@3playmedia.com

Mike Phillips Multimedia Technologist Indiana University - Purdue University, Fort Wayne philma03@ipfw.edu

Neil Kahn Digital Product Analyst McGraw-Hill Higher Education neil_kahn@mcgraw-hill.com

Mike Phillips, IPFW

Current Highlights • Multimedia Technologist at IPFW • Pursuing MBA • Native of Fort Wayne, IN Prior to IPFW • Veteran of corporate media

production • Owner of Blue Moon Media • Army ranger

Neil Kahn, McGraw-Hill Education

Current Highlights • Digital Product Analyst at

McGraw-Hill • BA from Hofstra University • Native New Yorker Prior to McGraw-Hill • Web developer and designer at

Shopping.com, Atkins Nutritionals, Vibe & Spin Magazines

Agenda

Highlights from recent accessibility data

Accessibility laws

Value propositions

Tegrity automated captioning workflow

Presentation by Mike Phillips (IPFW)

Presentation by Neil Kahn (McGraw-Hill)

Q&A

Accessibility Data

• More than 1 billion people have a disability

• 56.7 million report a disability in the U.S.

• 48 million (20%) in U.S. have some hearing loss

• 11% of postsecondary students report having a disability

• 45% of 1.6 million veterans seek disability

• 177,000+ veterans claimed hearing loss

Accessibility Laws

Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”

Section 508 “All training and informational video and multimedia productions must contain captions …”

Accessibility Laws

21st Century Communications & Video Accessibility Act (CVAA) “Closed captioning on video programming delivered using internet protocol….”

Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”

Section 508 “All training and informational video and multimedia productions must contain captions …”

Accessibility Laws

CVAA Deadlines Phased In: All prerecorded programming that is not edited for Internet distribution

Phased In : Live & near-live programming originally broadcast on television.

Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution.

Mar 30, 2014: Archival programming

Value Propositions

• Accessible for deaf and hard of hearing

• For ESL viewers

• Flexibility to view anywhere, such as noisy environments or offices

• Search

• Reusability

• Navigation, better UX

• SEO/discoverability

• Used as source for translation

Manual Captioning Workflow

1. Upload 2. Download 3. Publish

Captions Formats

Common Captions Formats

SRT YouTube and other web players

DFXP Flash players

SCC iPods, iTunes, DVD encoding

SAMI Windows Media

QT QuickTime

STL DVD Studio Pro

CPT.XML Captionate

SBV YouTube

RT Real Media

WebVTT Emerging HTML5

Custom XML Custom formats

Custom Text Custom formats

SRT Example

Automated Captioning Workflow

Step 1 Setup link between Tegrity and 3Play Media accounts (one-time)

Automated Captioning Workflow

Step 2 Initiate captioning request for individual files or entire folder

Automated Captioning Workflow

Step 3 Admin approves captioning request

Automated Captioning Workflow

Step 4 3Play Media creates captions and sends them back to Tegrity

Turnaround & Job Status

Turnaround Standard: 4 days Rush: 1 day Same Day: 8 hours

Automated Captioning Workflow

• Captions post back automatically

• Toggle on/off

• Searchable

Example at Georgia Tech

• Captions post back automatically

• Toggle on/off

• Searchable

Additional Options

More Publishing Options

More formats

Presentation by

Mike Phillips Indiana University,

Purdue University – Fort Wayne

Indiana University, Purdue University – Fort Wayne - We are the 5th largest University in Indiana with an FTE of slightly over 10,000. - We represent Purdue, Indiana and IPFW. - Our students can earn degrees from either Purdue, Indiana or IPFW.

Indiana University, Purdue University – Fort Wayne

Our approach to closed captioning came from

NEED! We had hearing impaired students who needed assistance in online classes

and needed it quickly.

This is what the lawyers said we had to focus on:

- We needed to have a plan in place - We needed to REACT within an 11 day timeframe

based on their interpretation of the law and what they feel they can defend

Indiana University, Purdue University – Fort Wayne

Vendor selection criteria: (these were “must haves”)

- Work with Tegrity - Work with Kaltura - Work with Echo 360 - Work with MediaSite (though now we no longer use MediaSite)

Indiana University, Purdue University – Fort Wayne

We interviewed the main players . . .

Indiana University, Purdue University – Fort Wayne

We Chose . . .

Indiana University, Purdue University – Fort Wayne

Why did we choose 3Play? Three main reasons . . .

-Service -Support -Value

Indiana University, Purdue University – Fort Wayne

Our first project went flawlessly!

Indiana University, Purdue University – Fort Wayne

How did we tackle the cost?

We bought a “Bucket”!

Indiana University, Purdue University – Fort Wayne

Given the flexibility of our “Bucket” it allowed us to meet the criteria

our attorneys told us we had to focus on

- We have a plan in place with the “Bucket” - We not only REACT within 11 days, but we complete the job, an entire semesters worth of classes (29) in three to four days!

Indiana University, Purdue University – Fort Wayne

At the end of the day it just works!

Indiana University, Purdue University – Fort Wayne

Presentation by

Neil Kahn McGraw-Hill Education

Strategies for Deploying Accessible Video with 3Play Media

DEPLOYING FOR SUCCESS

Nei l Kahn Dig i ta l Product Analyst

McGraw-Hi l l Higher Educat ion

McGraw-Hill Education BACKGROUND

MCGRAW-HILL EDUCATION

MCGRAW-HILL EDUCATION

MCGRAW-HILL EDUCATION

MCGRAW-HILL EDUCATION

MCGRAW-HILL EDUCATION

Making Your Product UniversallyUsable

ACCESSIBILITY STRATEGY

Most educational institutions today are f irst focusing on making their products available to users with: Hearing impairments Visual impairments

WHERE DO WE START?

PLATFORM

Use proper semantic structure and tagging

Enabling keyboard navigation

CONTENT

Text Images Audio Video Interactives

WHAT CAN BE MADE ACCESSIBLE?

PLATFORM

Use proper semantic structure and tagging

Enabling keyboard navigation

CONTENT

Text Images Audio Video Interactives

WHAT CAN BE MADE ACCESSIBLE?

PLATFORM

Use proper semantic structure and tagging

Enabling keyboard navigation

CONTENT

Text Images Audio Video Interactives

WHAT CAN BE MADE ACCESSIBLE?

Transcripts

VIDEO ACCESSIBILITY – YESTERDAY

Advantages User can hide/display Can be read all at once Easy to copy/paste, print

Disadvantages Not synced with video Requires more screen area More pages to code and

manage

Open Captions

VIDEO ACCESSIBILITY – YESTERDAY

Advantages Universal (no tech req’d) Captions travel w/video Good for DVD, projection

Disadvantages Can’t be turned off Expensive to change Can’t be indexed, searched

Closed Captions

VIDEO ACCESSIBILITY – TODAY

Advantages Can be turned on/off by

user or admin Can be indexed and

searched Easy to edit or localize Can be read by screen

readers

Disadvantages Requires modern browser

Closed Captions

VIDEO ACCESSIBILITY – TODAY

Advantages Can be turned on/off by

user or admin Can be indexed and

searched Easy to edit or localize Can be read by screen

readers

Disadvantages Requires modern browser

.SRT

HOW DOES CAPTIONING WORK?

.VTT

Only spend your money once! The easiest and least expensive time to make something accessible is when you’re creating it. 1. Draw up guidelines for content creators Internal teams External vendors

OUTFIT OR RETROFIT?

Only spend your money once! The easiest and least expensive time to make something accessible is when you’re creating it. 1. Draw up guidelines for content creators Internal teams External vendors

2. Draw up guidelines for retrofitting existing content

OUTFIT OR RETROFIT?

We can't f lip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide

the most benefit to most users "Biggest bang for the buck”.

PRIORITIZING CONTENT

We can't f lip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide

the most benefit to most users "Biggest bang for the buck". 2. Newer titles - these will have the longest shelf-life. Again,

it 's easiest to make something accessible when you're creating it as opposed to going back and retrofitting it later.

PRIORITIZING NEW CONTENT

We can't f lip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide

the most benefit to most users "Biggest bang for the buck". 2. Newer titles - these will have the longest shelf-life. Again,

it 's easiest to make something accessible when you're creating it as opposed to going back and retrofitting it later.

3. Requests - if we have an instructor who comes to us and says "I have a student who needs x in order to use the product", we will prioritize that product and make every effort to get that student what s/he needs to access the content.

PRIORITIZING NEW CONTENT

1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly

9 STEPS TOWARD ACCESSIBILITY

1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly

2. Create tiers of compliance Level 1 Level 2 Level 3

9 STEPS TOWARD ACCESSIBILITY

1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly

2. Create tiers of compliance Level 1 Level 2 Level 3

3. Look to industry standards bodies, such as WCAG and try to align your tiers to theirs. You don’t have to reinvent the wheel.

9 STEPS TOWARD ACCESSIBILITY

1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly

2. Create tiers of compliance Level 1 Level 2 Level 3

3. Look to industry standards bodies, such as WCAG and try to align your tiers to theirs. You don’t have to reinvent the wheel.

4. Establish a list of 2-4 approved vendors in each service category (transcription, tagging etc). This will allow teams flexibility and the option of getting competitive bids.

9 STEPS TOWARD ACCESSIBILITY

5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process

9 STEPS TOWARD ACCESSIBILITY

5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process

6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance

9 STEPS TOWARD ACCESSIBILITY

5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process

6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance

7. Draft a roadmap outlining when you will hit dif ferent milestones

9 STEPS TOWARD ACCESSIBILITY

5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process

6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance

7. Draft a roadmap outlining when you will hit dif ferent milestones

8. Draft and distribute guidelines to content creators. Schedule training sessions if necessary.

9 STEPS TOWARD ACCESSIBILITY

5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process

6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance

7. Draft a roadmap outlining when you will hit dif ferent milestones

8. Draft and distribute guidelines to content creators. Schedule training sessions if necessary.

9. Draft and distribute instructions to teams that will retrofit existing content.

9 STEPS TOWARD ACCESSIBILITY

1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization

3 TIPS FOR TECHNOLOGY IMPLEMENTERS

1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization

2. Look at HTML5 media players with Flash fallback. Some of the ones I know of are JPlayer, JWPlayer and VideoJS (I believe two of those are open source).

3 TIPS FOR TECHNOLOGY IMPLEMENTERS

1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization

2. Look at HTML5 media players with Flash fallback. Some of the ones I know of are JPlayer, JWPlayer and VideoJS (I believe two of those are open source).

3. Figure our what captioning format you need Now: probably .SRT Future: looks like .VTT

3 TIPS FOR TECHNOLOGY IMPLEMENTERS

US Government’s Section 508 compliance site: www.section508.gov

Web accessibility initiatives at educational institutions: www.section508.gov/index.cfm?fuseaction=Academic

WCAG 2.0 specification: www.w3.org/WAI/WCAG20/quickref/

RESOURCES

Resources

www.3playmedia.com/services-features/tools/integrations/tegrity/

www.3playmedia.com/how-it-works/how-to-guides/

Questions

Tole Khesin VP of Marketing 3Play Media tole@3playmedia.com

Mike Phillips Multimedia Technologist Indiana University - Purdue University, Fort Wayne philma03@ipfw.edu

Neil Kahn Digital Product Analyst McGraw-Hill Higher Education neil_kahn@mcgraw-hill.com