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This recorded session from the Tegrity User Conference 2013 features accessibility specialists from Indiana University – Purdue University, Fort Wayne and McGraw-Hill Education. Presenters discuss their accessibility strategies, solutions implemented, costs and benefits derived, as well as best practices and tips to successfully implement accessible video and lecture capture. Online accessibility is slowly moving forward. In the future, however, we can expect websites and videos to be designed with accessibility in mind—the same way that no building today is built without a handicapped entrance. Below is a brief summary of the legal obligations of universities to disabled students. Of course, captioning video allows for deaf and hard-of-hearing students to understand video courses and keeps the university compliant with the law. But students use captions in a variety of ways. Presenters: Mike Phillips Multimedia Technologist | Indiana University – Purdue University, Fort Wayne Neil Kahn Digital Product Analyst | McGraw-Hill Education Tole Khesin VP of Marketing | 3Play Media
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Strategies for Deploying Accessible Video
Tegrity User Conference 2013
Tole Khesin VP of Marketing 3Play Media [email protected]
Mike Phillips Multimedia Technologist Indiana University - Purdue University, Fort Wayne [email protected]
Neil Kahn Digital Product Analyst McGraw-Hill Higher Education [email protected]
Mike Phillips, IPFW
Current Highlights • Multimedia Technologist at IPFW • Pursuing MBA • Native of Fort Wayne, IN Prior to IPFW • Veteran of corporate media
production • Owner of Blue Moon Media • Army ranger
Neil Kahn, McGraw-Hill Education
Current Highlights • Digital Product Analyst at
McGraw-Hill • BA from Hofstra University • Native New Yorker Prior to McGraw-Hill • Web developer and designer at
Shopping.com, Atkins Nutritionals, Vibe & Spin Magazines
Agenda
Highlights from recent accessibility data
Accessibility laws
Value propositions
Tegrity automated captioning workflow
Presentation by Mike Phillips (IPFW)
Presentation by Neil Kahn (McGraw-Hill)
Q&A
Accessibility Data
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 million (20%) in U.S. have some hearing loss
• 11% of postsecondary students report having a disability
• 45% of 1.6 million veterans seek disability
• 177,000+ veterans claimed hearing loss
Accessibility Laws
Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”
Section 508 “All training and informational video and multimedia productions must contain captions …”
Accessibility Laws
21st Century Communications & Video Accessibility Act (CVAA) “Closed captioning on video programming delivered using internet protocol….”
Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”
Section 508 “All training and informational video and multimedia productions must contain captions …”
Accessibility Laws
CVAA Deadlines Phased In: All prerecorded programming that is not edited for Internet distribution
Phased In : Live & near-live programming originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution.
Mar 30, 2014: Archival programming
Value Propositions
• Accessible for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation
Manual Captioning Workflow
1. Upload 2. Download 3. Publish
Captions Formats
Common Captions Formats
SRT YouTube and other web players
DFXP Flash players
SCC iPods, iTunes, DVD encoding
SAMI Windows Media
QT QuickTime
STL DVD Studio Pro
CPT.XML Captionate
SBV YouTube
RT Real Media
WebVTT Emerging HTML5
Custom XML Custom formats
Custom Text Custom formats
SRT Example
Automated Captioning Workflow
Step 1 Setup link between Tegrity and 3Play Media accounts (one-time)
Automated Captioning Workflow
Step 2 Initiate captioning request for individual files or entire folder
Automated Captioning Workflow
Step 3 Admin approves captioning request
Automated Captioning Workflow
Step 4 3Play Media creates captions and sends them back to Tegrity
Turnaround & Job Status
Turnaround Standard: 4 days Rush: 1 day Same Day: 8 hours
Automated Captioning Workflow
• Captions post back automatically
• Toggle on/off
• Searchable
Example at Georgia Tech
• Captions post back automatically
• Toggle on/off
• Searchable
Additional Options
More Publishing Options
More formats
Presentation by
Mike Phillips Indiana University,
Purdue University – Fort Wayne
Indiana University, Purdue University – Fort Wayne - We are the 5th largest University in Indiana with an FTE of slightly over 10,000. - We represent Purdue, Indiana and IPFW. - Our students can earn degrees from either Purdue, Indiana or IPFW.
Indiana University, Purdue University – Fort Wayne
Our approach to closed captioning came from
NEED! We had hearing impaired students who needed assistance in online classes
and needed it quickly.
This is what the lawyers said we had to focus on:
- We needed to have a plan in place - We needed to REACT within an 11 day timeframe
based on their interpretation of the law and what they feel they can defend
Indiana University, Purdue University – Fort Wayne
Vendor selection criteria: (these were “must haves”)
- Work with Tegrity - Work with Kaltura - Work with Echo 360 - Work with MediaSite (though now we no longer use MediaSite)
Indiana University, Purdue University – Fort Wayne
We interviewed the main players . . .
Indiana University, Purdue University – Fort Wayne
We Chose . . .
Indiana University, Purdue University – Fort Wayne
Why did we choose 3Play? Three main reasons . . .
-Service -Support -Value
Indiana University, Purdue University – Fort Wayne
Our first project went flawlessly!
Indiana University, Purdue University – Fort Wayne
How did we tackle the cost?
We bought a “Bucket”!
Indiana University, Purdue University – Fort Wayne
Given the flexibility of our “Bucket” it allowed us to meet the criteria
our attorneys told us we had to focus on
- We have a plan in place with the “Bucket” - We not only REACT within 11 days, but we complete the job, an entire semesters worth of classes (29) in three to four days!
Indiana University, Purdue University – Fort Wayne
At the end of the day it just works!
Indiana University, Purdue University – Fort Wayne
Presentation by
Neil Kahn McGraw-Hill Education
Strategies for Deploying Accessible Video with 3Play Media
DEPLOYING FOR SUCCESS
Nei l Kahn Dig i ta l Product Analyst
McGraw-Hi l l Higher Educat ion
McGraw-Hill Education BACKGROUND
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
Making Your Product UniversallyUsable
ACCESSIBILITY STRATEGY
Most educational institutions today are f irst focusing on making their products available to users with: Hearing impairments Visual impairments
WHERE DO WE START?
PLATFORM
Use proper semantic structure and tagging
Enabling keyboard navigation
CONTENT
Text Images Audio Video Interactives
WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
Use proper semantic structure and tagging
Enabling keyboard navigation
CONTENT
Text Images Audio Video Interactives
WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
Use proper semantic structure and tagging
Enabling keyboard navigation
CONTENT
Text Images Audio Video Interactives
WHAT CAN BE MADE ACCESSIBLE?
Transcripts
VIDEO ACCESSIBILITY – YESTERDAY
Advantages User can hide/display Can be read all at once Easy to copy/paste, print
Disadvantages Not synced with video Requires more screen area More pages to code and
manage
Open Captions
VIDEO ACCESSIBILITY – YESTERDAY
Advantages Universal (no tech req’d) Captions travel w/video Good for DVD, projection
Disadvantages Can’t be turned off Expensive to change Can’t be indexed, searched
Closed Captions
VIDEO ACCESSIBILITY – TODAY
Advantages Can be turned on/off by
user or admin Can be indexed and
searched Easy to edit or localize Can be read by screen
readers
Disadvantages Requires modern browser
Closed Captions
VIDEO ACCESSIBILITY – TODAY
Advantages Can be turned on/off by
user or admin Can be indexed and
searched Easy to edit or localize Can be read by screen
readers
Disadvantages Requires modern browser
.SRT
HOW DOES CAPTIONING WORK?
.VTT
Only spend your money once! The easiest and least expensive time to make something accessible is when you’re creating it. 1. Draw up guidelines for content creators Internal teams External vendors
OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive time to make something accessible is when you’re creating it. 1. Draw up guidelines for content creators Internal teams External vendors
2. Draw up guidelines for retrofitting existing content
OUTFIT OR RETROFIT?
We can't f lip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck”.
PRIORITIZING CONTENT
We can't f lip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck". 2. Newer titles - these will have the longest shelf-life. Again,
it 's easiest to make something accessible when you're creating it as opposed to going back and retrofitting it later.
PRIORITIZING NEW CONTENT
We can't f lip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck". 2. Newer titles - these will have the longest shelf-life. Again,
it 's easiest to make something accessible when you're creating it as opposed to going back and retrofitting it later.
3. Requests - if we have an instructor who comes to us and says "I have a student who needs x in order to use the product", we will prioritize that product and make every effort to get that student what s/he needs to access the content.
PRIORITIZING NEW CONTENT
1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly
9 STEPS TOWARD ACCESSIBILITY
1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly
2. Create tiers of compliance Level 1 Level 2 Level 3
9 STEPS TOWARD ACCESSIBILITY
1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly
2. Create tiers of compliance Level 1 Level 2 Level 3
3. Look to industry standards bodies, such as WCAG and try to align your tiers to theirs. You don’t have to reinvent the wheel.
9 STEPS TOWARD ACCESSIBILITY
1. Coordinate efforts – establish a steering committee of representatives from different constituencies and meet regularly
2. Create tiers of compliance Level 1 Level 2 Level 3
3. Look to industry standards bodies, such as WCAG and try to align your tiers to theirs. You don’t have to reinvent the wheel.
4. Establish a list of 2-4 approved vendors in each service category (transcription, tagging etc). This will allow teams flexibility and the option of getting competitive bids.
9 STEPS TOWARD ACCESSIBILITY
5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process
9 STEPS TOWARD ACCESSIBILITY
5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process
6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance
9 STEPS TOWARD ACCESSIBILITY
5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process
6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance
7. Draft a roadmap outlining when you will hit dif ferent milestones
9 STEPS TOWARD ACCESSIBILITY
5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process
6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance
7. Draft a roadmap outlining when you will hit dif ferent milestones
8. Draft and distribute guidelines to content creators. Schedule training sessions if necessary.
9 STEPS TOWARD ACCESSIBILITY
5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process
6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for dif ferent levels of compliance
7. Draft a roadmap outlining when you will hit dif ferent milestones
8. Draft and distribute guidelines to content creators. Schedule training sessions if necessary.
9. Draft and distribute instructions to teams that will retrofit existing content.
9 STEPS TOWARD ACCESSIBILITY
1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization
3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization
2. Look at HTML5 media players with Flash fallback. Some of the ones I know of are JPlayer, JWPlayer and VideoJS (I believe two of those are open source).
3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization
2. Look at HTML5 media players with Flash fallback. Some of the ones I know of are JPlayer, JWPlayer and VideoJS (I believe two of those are open source).
3. Figure our what captioning format you need Now: probably .SRT Future: looks like .VTT
3 TIPS FOR TECHNOLOGY IMPLEMENTERS
US Government’s Section 508 compliance site: www.section508.gov
Web accessibility initiatives at educational institutions: www.section508.gov/index.cfm?fuseaction=Academic
WCAG 2.0 specification: www.w3.org/WAI/WCAG20/quickref/
RESOURCES
Resources
www.3playmedia.com/services-features/tools/integrations/tegrity/
www.3playmedia.com/how-it-works/how-to-guides/
Questions
Tole Khesin VP of Marketing 3Play Media [email protected]
Mike Phillips Multimedia Technologist Indiana University - Purdue University, Fort Wayne [email protected]
Neil Kahn Digital Product Analyst McGraw-Hill Higher Education [email protected]
