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Technology commercialization in Latin America
Juan Pablo Ortega I.
juan.ortega@epm.com.co
Three topics
1. Challenges
2. Experiences
3. Technology commercialization strategydeveloped in Medellin (Colombia)
Some challenges
• Intellectual property is not yet considered astrategic investment in companies. IPregulations in Universities are not facultydriven and in some cases unclear.
• Very little collaboration among institutions andbetween research groups in each University.
• Faculty member motivation is driven bypublications not commercialization activities.Poor faculty engagement.
• A trust based relationship must be buildbetween research institutions and industry.
Some challenges
• There is not enough human capital trained intechnology valuation, negotiation andcommercialization - Train the trainers, handson training, learning by doing.
Some challenges
• There are not enough funds for proof ofconcept, minimal viable products anddevelopment activities - The “famous” deathvalley.
Other challenges
• A lot of the research groups are focused inbasic research and humanities - Connect itwith applied research and commercialization.
• It is required a “critical mass” of technologiesto increase the probability of success.
• There is not enough demand and the majorityof exports are commodities and low valueadded products.
Some experiences
University spin-off• 2nd spin-off from the University of Antioquia.• 15 years of research to isolate an enzime from Gandoderma fungus with applications
in pharma, cosmetics, textiles and food industry. PCT in process.• €250K from an angel investor, owner of a pharma company with presence in the
Andean Region.
Some experiences
Small company•Technology developed by themselves.•Nowadays manufacturing in Colombia and commercialization allies in other Latam countries.•http://www.youtube.com/watch?v=f8wPNQi4x6Y
Some experiences
Medium size company-University alliance•A natural blue color from Jagua three seeds, used from indigenous people to paint their bodies,
developed between Ecoflora and the University of Antioquia. •The blue color is very scarce in nature and used in several applications.•The jagua tree is cultivated in the colombian jungle near the Pacific ocean for more than 100 poor
local families.•Nowadays Ecoflora has a PCT protecting this development and worldwide sales. •Thefirst venture capital fund in Colombia invest in the company.
Some experiences
Local company and multinational alliance•Ecoflora was splitted in 2 companies, Ecoflora Cares for cosmetics and Ecoflora Agro for agro
products as natural pesticides. •This last company has an alliance with Gowan Company, big American agro product company with
global presence.
Some experiences
Big company licensing• Industrial oven that use natural gas for metalurgic industry developed between EPM and the
University of Antioquia and with better performance, cost, productivity and environmental impact.•Has a colombian patent.•Licensed to Indisa, medium size specilized company for manufature and commercilization.
Some experiences
Big and small company alliance•Electricity prepaid meter developed between EPM and Excelec, small local company.•This product has better performance and half of the price of international competitors. •Already proved in EPM electricity customers.•Nowadays Excelec is in the investment analisys in the EPM €40 million innovation fund.
Some experiences
Big company-University alliance•Method for celular tissue multiplication from Jatropha Curcas patented in dozens of countries.•Developed in alliance between EPM and the University of Antioquia.•Biofuels development. No competition with agriculture.• IP strategy? - Mongolian patent in the picture.
Some experiences
Universities-Companies alliance•Biointropic is an alliance between universities and companies, including Superbac, biotechnology
brasilian company.•Global partners mainly in Brasil, France and Germany.
Some experiences
Universities-Companies alliance•Alliance between EPM and 4 universities, with 45 energy related research groups associated.•Focused in energy efficiency use and production, energy markets, biofuels, alternative energy
production and gasification.
Medellin STi Plan 2011 -2021
PTCP
EPTCP
MENTORS• Supporting
EPTCPprogram
• Teaching classes
• TTOs strategic plans
AUSTIN INTERNSHIP• TTO global models
• Identifying TCcapabilities, opportunities and weaknesses.
• Designing regional commercialization model for Medellín
• Strategic Program 1: human talent training
• Strategic Program 2: developing strategic alliances
• Strategic Program 3: commercializing R&D results
• Strategic Program 4: searching capital investment
Rutan IC2
• Quick look methodology
• Winner team internship
• Technology valuation
2011
2012
2013
2013
INTERNSHIP
INTERNSHIP
2011
Medellin´s TCS - Background
Commercialization office model
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