Technical Social Mechanisms - Examples and current trends

Technical Social MechanismsExamples and Current Trends

Amir DotanCentre for HCI Design, City University London

http://www-hcid.soi.city.ac.uk- November 2007 -

Amir Dotan – Centre for HCI Design, City University LONDON

Themes• Network/Group Formation• Social Circles• Social Nearness• Privacy• Social Visualisation• Reputation Management • Social Presence/Feedback• Social Triggers• Synchronous/Asynchronous

Communication • User Activity/History• Collaboration

• Network Activity• Informal/Casual

Communication• Sharing/Distributing Content• Social Filters• Social Taxonomies• General Activity• Socio-Chronological Context• Social Rules and Norms• Social Utilities

Network/Group Formation

Cluster around common interests (Publicly and privately)

Facebook.com

Flickr.com

Social Circles

Different types of contacts

multiply.com

Facebook.com

Social Nearness

Facebook.com

Linkedin.com

Privacy

Restrict access to content

multiply.com

Flickr.com

SecureIDSociable Media Group - MIT Media Lab

Social Visualisation

(Social mapping, social presence)

Chat CirclesSociable Media Group - MIT Media Lab

IBM Lotus Sametime Connect

SecondLife.com

One Laptop Per Child

Social ProxiesThomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center)

Friend Wheel Facebook Application

Reputation Management

Youtube.com

Flickr.com

Trackbacks/Pings

Linkedin.com

Del.icio.us

Feedburner.com

Social Presence/Feedback

Track how others interact with your content

multiply.com

MyBlogLog.com

Flickr.com

multiply.com

myspace.com

Social Triggers

(Externalising preferences and interests, visibility of like-minded

people)

Facebook.com

LastFM.com

Del.icio.us

Facebook.com

LastFM.com

Facebook.com

Flickr.com

Synchronous Communication

Gmail.com

Myspace.com

Asynchronous Communication

Comments

User Activity/History

(Impression formation, reputation, triggering communication)

Digg.com

Collaboration

Microsoft Surface

PerceptivePixel.com

Kaltura.com

Network Activity

(What your contacts are doing/have been doing)

multiply.com

Del.icio.us

facebook.com

Facebook.com

Informal/Casual Communication

Slideshare.com

Facebook.com

LastFM.com/Facebook.com

Twitter.com

Sharing/Distributing Content

Docs.google.com

Multiply.com

Maps.google.com

news.bbc.co.uk

Youtube.com

StumbleUpon.com

Social Filters

Amazon.com

Youtube.com

Gmail.com

Social Taxonomies

(Folksonomies)

Flickr.com

General Activity

(Social presence, potential contacts)

Ning.com

Youtube.com

Socio-Chronological Context

Facebook.com

Social Rules and Norms

Flickr.com

Facilitate Network Growth

Facebook.com

Network Visibility

Externalise contacts

Facebook.com

Social Utilities

Linkedin.com

http://bokardo.com/archives/how-social-is-amazon/

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