SWONtech News Podcast for April, 2012

April 2012

http://www.infotoday.com/cil2012/Presentations.asphttps://twitter.com/#!/search/%23CILDC

Hello!

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Tech Interest Groups: Denver PL’s “TIGgers”

http://conferences.infotoday.com/documents/146/C101_Abeyta.pdf Session C101

Invite-only, from all levels of org

Tech Interest Groups: Montana St Uni Library

http://www.lib.montana.edu/~jason/talks/cil2012-think-tank.pdfhttp://www2.lib.virginia.edu/scholarslab/ Session C101

1. Idea generation 2. Idea screening3. Concept development

Temple University Library: "Fuzzy Front-End" (FFE)

http://libraryscenester.wordpress.com/2012/03/22/cil-wed/http://blog.library.temple.edu/the_tulibrary_experience/archives/2011/07/post.html Session C102

An access tool for visually exploring, finding relationships in data

Digital Archiving with the Library of Congress

http://blogs.loc.gov/digitalpreservation/http://viewshare.org/ !!

Session E103

Supports personal archiving as well as gov’t-level archiving

Web 2.0 tools make publishing tools accessible

The Library as Publisher

http://conferences.infotoday.com/documents/146/E105_Huwe.pptxhttp://igs.berkeley.edu/publications/

Session E105

Andromeda Yelton, from http://unglue.it

The Future of Ebooks

http://vimeo.com/39352026

• Hamilton (Ontario) Public Library• Library pays =SUM(Back-list + Mid-list)

sales in their region• Access/licensing model, simultaneous use• Front-list, 1 ebook purchase = 1 checkout

E-Book Publishers and Libraries: Win-Win Solutions

http://www.libconf.com/2012/03/22/e-book-publishers-and-libraries-win-win-solutions/http://www.myhamilton.ca/public-library Session A201

Different Country, Different Constraints• 25 million English-speaking readers• 18 million library website visitors• Amazon & Kindle have less influence

Patrons, or potential crooks?

Designing for Users: We are Not our Patrons

http://e.tches.ca/talk/cil2012/userresearch.pdf Session B203

Be curious about your users

Have empathy for your users

Aim for services that are easy before interesting (Maslow’s hierarchy)

7 Methodologies

1. Surveys (Attitudinal)2. Focus Groups (Attitudinal)3. Card Sorting (Attitudinal)4. User Interviews (Attitudinal &

Behavioral)5. Contextual Inquiry--Watching People

(Behavioral)6. Usability Testing (Behavioral)7. Cultural Probes/Diary (Attitudinal &

Behavioral)

Designing for Users: We are Not our Patrons

http://e.tches.ca/talk/cil2012/userresearch.pdfhttp://hdl.handle.net/1802/7520 University of Rochester study

Session B203

Key differences between passive, active screens

Tablet Apps and Early Childhood Literacy

http://www.naeyc.org/files/naeyc/file/positions/PS_technology_WEB2.pdfhttp://prezi.com/xztq4iwgfe0u/check-out-an-ipad/http://conferences.infotoday.com/documents/146/C205_Parrott.pdf

Session C205

http://www.darienlibrary.org/2011/09/11/librarian-selected-apps-early-literacy-ipad

Levy = Motivation!$7,000 Facebook ad buy brought 51M impressionsWork with local media & local bloggers

Leveraging Social Media

http://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301

6 Lessons

1. Think about your audience2. Don’t be too self-promotional

(70% informing, 20% engaging, 10% inviting)

3. Write with energy. Be conversational and brief

4. Don’t post too frequently. Space it out (use a schedule)

5. Involve staff, but have a strategy6. Try something new, change or stop

what isn’t working

Leveraging Social Media

http://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301

1. Assess where you areAsk staff, and ask patrons. Set up a white board and ask for feedback on specific items

2. Assess successWhat does success look like? Work backwards from goals, not just forward from where you are

3. Distill the messageToo many messages dilutes all of them. Find what messages work. Eliminate what doesn’t

4. Kairos (Yes that’s Greek)Right audience, right words, right time

5. Gather recommendationsDon’t antagonize current customers. Listen to them

Steal These Marketing Ideas

http://stealtheseideasmarketing.tumblr.com/ Session B305

Apple & Publishers Sued for Ebook Price Fixing

http://mediadecoder.blogs.nytimes.com/2012/04/11/justice-files-suit-against-apple-and-publishers-over-e-book-pricing/http://www.macstories.net/stories/understanding-the-agency-model-and-the-dojs-allegations-against-apple-and-those-publishers/

Facebook Buys Instagram: $1 Billion

http://dealbook.nytimes.com/2012/04/10/the-instagram-deal-and-the-delicate-question-of-when-to-sell/

Images + volunteer-built name index

The 1940 Census Data Released

http://1940census.archives.gov/https://the1940census.com/

Images of census pages

Free data:

“Free” data:

Pew: The Rise of E-Reading

http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

Speed, sure. But sharing?

Pew: The Rise of E-Reading

http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

Lots of room to grow

Pew: The Rise of E-Reading

http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

“Other” = Piracy, or Legitimately Free?

Pew: The Rise of E-Reading

http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

Pew: The Rise of E-Reading

http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

Kindle Fire: 14% in ~3 months!

Pew: The Rise of E-Reading

http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

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