Stand up Straight - Why Your Social Media Posture Matters

Stand Up Straight!Why Your Social Media Posture Matters

LINDSAY DUDECK, FISHHOOKKRISTIN RUTHER, ASPEN GROUP

Welcome

KRISTIN RUTHERDirector of Strategic Partnerships

Aspen Group

LINDSAY DUDECKCommunications Strategist

Fishhook

Overview

• IN THIS SESSION YOU WILL LEARN:– How to use Facebook as an outreach strategy.– What your audience wants in social media.– Where is social media going?

What is Social Media?

Social media is a fundamental shift in the way we communicate.

In it’s essence, it flattens out the world and gives us access to interact with people we would have never met otherwise.

What if you could?

Engage people through the week?

Hear what’s on their hearts?

Create momentum behind events and vision?

Allow your people to express their faith and involvement with your congregation?

Social Media Platforms/

Active Users• Facebook: 845 million• LinkedIn: 150 million• Twitter: 127 million• Google +: 90 million• Pinterest: 21 million

Church Social Media

Usage• Facebook: 47%• None: 40%• YouTube: 36%• Twitter: 22%• Pinterest: 3%• Google+: 1%

Social Media Priorities for Churches

• Facebook• eNews• Videos• Others– Blogs– Apps– Twitter

Focusing on Facebook as Outreach

Your Facebook page is not a bulletin board, it’s your LIVING ROOM!

Why is Social Media Important in ministry?• It’s an interactive, 2-way conversation• 24/7 connection and response• It’s where your people are• It drives them to your website and church

Focusing on Facebook as Outreach

What should be on your Facebook page?:• About (with link to website, address, map, phone and

service times)• Photos• Events/Mission Trips• Wall posts: dialogue, questions, links

Focusing on Facebook as Outreach

What do Church users want in social media?• Personality – who you are Monday – Saturday?• Relevance – are you talking about current events?• Frequency and Consistency – are you in the living

room?• Information – it’s another place to find reliable

information• Low barrier – somewhere they can point friends

Facebook – The Conversation

• Push vs. conversation

• If you don’t converse, you are noise = you are hidden

• This is how your congregation shares life with each other, and your window into that sharing

• People aren’t “on Facebook” – they are “with friends”

Facebook Schedule

Sunday: Something from the message.

Monday: Celebrate a decision made on Sunday.

Tuesday/Wednesday: Ministry announcements.

Thursday: Call to action – pray, volunteer, register, etc. Friday/Saturday: Encourage weekend participation. Include photo/video and service times.

Facebook Reminders

• “Like” other pages

• Tag people

• Add photos

• Cross promote authors, musicians, resources

• Spend 5 minutes per day

Band of Sisters Google Hangout

• Need for community (even outside your personal church)

• Accountability

• Meet virtually, weekly & f2f throughout the year

• Bible study and book study

Band of Sisters Google Hangout

• Small group of women from Tennessee, Illinois, Indiana, California and Canada

• Meet Mondays, 8-9 p.m. CDT

• Google Hangout (up to 10 people)

• Facebook Private Group

Band of Sisters Google Hangout

Question & Answer Time

Contact

Kristin Ruther, Director of Strategic PartnershipsAspen Group815.806.1705, kruther@aspengroup.com

Lindsay Dudeck, Communications Strategist Fishhook317.571.3474, lindsay@fishhook.us

THANKS!Shoulders back …

now stand up straight!