View
576
Download
0
Category
Preview:
DESCRIPTION
Jason Probert from DSTV Online delivered this presentation on online video at the SpaceStation roadshow in 2010.
Citation preview
The Opportunities in Online Video
Jason Probert
GM: Entertainment
DSTV Online
Thursday 08 April 2010
it’s the end of the world as we know it... and I feel fine
Thursday 08 April 2010
• 1978-79
• “All in the Family”
• AR: 30.5
The good old days are gone for good
Thursday 08 April 2010
the good old days...
Thursday 08 April 2010
• 1978-79
• “All in the Family”
• AR: 30.5
Thursday 08 April 2010
• 1978-79
• “All in the Family”
• AR: 30.5
• 1988-89
• “The Cosby Show”
• AR: 25.3
Thursday 08 April 2010
• 1978-79
• “All in the Family”
• AR: 30.5
• 1998-99
• “ER”
• AR: 17.8
Thursday 08 April 2010
• 2008-09
• “Desperate Housewives”
• AR: 10.9
Thursday 08 April 2010
10
Disrupted Content Delivery
Letterman +9%!
the new disrupted model
Thursday 08 April 2010
The media habits of Japanese youth
Thursday 08 April 2010
BitTorrent has an estimated 50 million users at any point during the day...
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
The old business model is broken....
Thursday 08 April 2010
Thursday 08 April 2010
800-555-1234!Annoying!Salesperson!
the old advertising models aren’t working anymore...
v
v
v
v
v
v
Thursday 08 April 2010
Thursday 08 April 2010
our entire media paradigm is about to change
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
How do you kill a dinosaur?
Thursday 08 April 2010
You don’t - evolution does...
Thursday 08 April 2010
“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media…Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”
- Rupert Murdoch, quoted in Wired, July 2006
Thursday 08 April 2010
Thursday 08 April 2010
The broadband revolution is about to hit South Africa
Thursday 08 April 2010
Internet in South Africa has finally been freed
Thursday 08 April 2010
Thursday 08 April 2010
Video currently accounts for approximately 70% of total Internet traffic, this is expected to increase to around 80% by 2013,
Thursday 08 April 2010
• - Futuresource’s ‘Living with Digital’ Research.2009 witnessed a boom in the overall online video market with total online video views expected to reach 253bn in the USA in 2009 (+74%) and 176bn in the UK, Germany and France combined (+70%)
Thursday 08 April 2010
over 50% of consumers in the USA, UK, Germany and France watching video on their PCs or laptops
Thursday 08 April 2010
In 2009 there were 51 million paid-for online movie transactions in the USA- Futuresource
Thursday 08 April 2010
Web video revenue is growing at 38% annually - from $7.3 billion in 2009, to $19 billion by 2012
Thursday 08 April 2010
Web video is attracting $0.17 in spending per hour viewed, compared with only $0.13 per hour viewed
Thursday 08 April 2010
online TV advertising revenue will reach between 5% and 10% of total TV advertising revenues by 2013.
Thursday 08 April 2010
so what are we doing about all this?
Thursday 08 April 2010
You can now add video pre-rolls to your online media list....
Thursday 08 April 2010
You can now add video pre-rolls to your online media list....
Thursday 08 April 2010
Thursday 08 April 2010
exclusive online video produced for all major original productions like BBA, Idols, Survivor....
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
3 things to do:
1. help build a commercial online video industry
2. explore branded entertainment as an alternative to the 30’ spot
3. think transmedia
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
Thursday 08 April 2010
online video revolution
Thursday 08 April 2010
• jason.probert@dstvo.com
Thursday 08 April 2010
Recommended