Spacestation roadshow jason probert endoftheworldasweknowit

The Opportunities in Online Video

Jason Probert

GM: Entertainment

DSTV Online

Thursday 08 April 2010

it’s the end of the world as we know it... and I feel fine


• 1978-79

• “All in the Family”

• AR: 30.5

The good old days are gone for good


the good old days...


• 1978-79


• AR: 30.5


• 1978-79


• AR: 30.5

• 1988-89

• “The Cosby Show”

• AR: 25.3


• 1978-79


• AR: 30.5

• 1998-99

• “ER”

• AR: 17.8


• 2008-09

• “Desperate Housewives”

• AR: 10.9


10

Disrupted Content Delivery

Letterman +9%!

the new disrupted model


The media habits of Japanese youth


BitTorrent has an estimated 50 million users at any point during the day...




The old business model is broken....



800-555-1234!Annoying!Salesperson!

the old advertising models aren’t working anymore...

v

v

v

v

v

v



our entire media paradigm is about to change




How do you kill a dinosaur?


You don’t - evolution does...


“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media…Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”

- Rupert Murdoch, quoted in Wired, July 2006



The broadband revolution is about to hit South Africa


Internet in South Africa has finally been freed



Video currently accounts for approximately 70% of total Internet traffic, this is expected to increase to around 80% by 2013,


• - Futuresource’s ‘Living with Digital’ Research.2009 witnessed a boom in the overall online video market with total online video views expected to reach 253bn in the USA in 2009 (+74%) and 176bn in the UK, Germany and France combined (+70%)


over 50% of consumers in the USA, UK, Germany and France watching video on their PCs or laptops


In 2009 there were 51 million paid-for online movie transactions in the USA- Futuresource


Web video revenue is growing at 38% annually - from $7.3 billion in 2009, to $19 billion by 2012


Web video is attracting $0.17 in spending per hour viewed, compared with only $0.13 per hour viewed


online TV advertising revenue will reach between 5% and 10% of total TV advertising revenues by 2013.


so what are we doing about all this?


You can now add video pre-rolls to your online media list....


You can now add video pre-rolls to your online media list....



exclusive online video produced for all major original productions like BBA, Idols, Survivor....







3 things to do:

1. help build a commercial online video industry

2. explore branded entertainment as an alternative to the 30’ spot

3. think transmedia





online video revolution


• [email protected]
