Social Software at work

Social Software at workDave Johnson

Monday, March 16, 2009

About me...

Monday, March 16, 2009

About me...

• Triangle native

Monday, March 16, 2009

About me...

• Triangle native

• Started career in GIS and then dev tools

Monday, March 16, 2009

About me...

• Triangle native

• Started career in GIS and then dev tools

• Created Roller in spare time

Monday, March 16, 2009

About me...

• Triangle native

• Started career in GIS and then dev tools

• Created Roller in spare time

• Worked at Sun, took Roller to Apache

Monday, March 16, 2009

About me...

• Triangle native

• Started career in GIS and then dev tools

• Created Roller in spare time

• Worked at Sun, took Roller to Apache

• Architect for ill-fated Sun SocialSite

Monday, March 16, 2009

About me...

• Triangle native

• Started career in GIS and then dev tools

• Created Roller in spare time

• Worked at Sun, took Roller to Apache

• Architect for ill-fated Sun SocialSite

• What’s next...

Monday, March 16, 2009

Monday, March 16, 2009

Monday, March 16, 2009

Agenda

Monday, March 16, 2009

Agenda

• Social Software?

Monday, March 16, 2009

Agenda

• Social Software?

• Blogs and wikis at work

Monday, March 16, 2009

Agenda

• Social Software?

• Blogs and wikis at work

• Social Networking at work

Monday, March 16, 2009

Agenda

• Social Software?

• Blogs and wikis at work

• Social Networking at work

• How I use Social Software

Monday, March 16, 2009

Agenda

• Social Software?

• Blogs and wikis at work

• Social Networking at work

• How I use Social Software

• Emerging Standards (if we have time)

Monday, March 16, 2009

Agenda

• Social Software?

• Blogs and wikis at work

• Social Networking at work

• How I use Social Software

• Emerging Standards (if we have time)

• Q & A

Monday, March 16, 2009

Social Software?my admittedly biased view

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

The web is bloggy

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

LiveJournal

blogger.com

WordpressJSPWiki

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

Friendster MySpace Facebook

AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

Friendster MySpace Facebook

Flickr

del.icio.us

twitterdopplr

AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

Friendster MySpace Facebook

Flickr

del.icio.us

twitterdopplr

AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki

Monday, March 16, 2009

Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

Friendster MySpace Facebook

Flickr

del.icio.us

twitterdopplr

Anysite!

AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki

Monday, March 16, 2009

Blogs and wikis at work

Monday, March 16, 2009

Blogs & wikis inside

Blogs & wikis at work

Monday, March 16, 2009

via IT departmentreplace or augment existing content and knowledge management systems

Blogs & wikis at work

Monday, March 16, 2009

via grass-roots effortsthey’re so easy to install and use that they grow like weeds

Blogs & wikis at work

Monday, March 16, 2009

Internal blog use cases• Individual journal

• Group journal

• Status reports

• Manager pass-down

• Trip reports

• Lab notebook

• CxO fireside-chat

• Departmental newsletters

• Promoting internal efforts

• Publishing reports

• Publishing test results

Monday, March 16, 2009

Internal wiki use cases• Collaborate on docs

• Proposals

• Specifications

• Detailed designs

• Requirements

• Project home pages

• FAQs

• How-to guides

• Content management

Monday, March 16, 2009

Blogs & wikis outside

Monday, March 16, 2009

markets are conversions again. join in or be left out

Blogs & wikis outside

Monday, March 16, 2009

Policies on public discourse

trust your employees to share the cool things they are working on

Blogs & wikis outside

Monday, March 16, 2009

Monday, March 16, 2009

Monday, March 16, 2009

Benefits to companieshumanize the corporation, join the conversations and share the cool things that your company is working on

Blogs & wikis outside

Monday, March 16, 2009

Corporate approaches to external blogging

Monday, March 16, 2009

Encourage it

Corporate approaches to blogging

Monday, March 16, 2009

Help only VIPs do it

Corporate approaches to blogging

Monday, March 16, 2009

Help everybody do it:employee blogging

Corporate approaches to blogging

Monday, March 16, 2009

Monday, March 16, 2009

Social networking still emerging at work

Monday, March 16, 2009

What does Social Networking service provide

• Profiles

• Relationships

• Activities

• Shared applications

• Photo & video sharing

• Games, etc.

Monday, March 16, 2009

Use cases for internal social networking

• Enhanced corporate directory

• With Profile pages and Activities

• Finding experts

• Group and team building

Monday, March 16, 2009

Approaches to internal social networking

Monday, March 16, 2009

Build it yourselfadd profiles, fiends and activities

to your existing corporate directory

Approaches to internal social networks

Monday, March 16, 2009

Buy into a Social Software suite

Blogs, Wikis, Social Networking and more in one integrated package from one vendor

Approaches to external social networks

Monday, March 16, 2009

Monday, March 16, 2009

Monday, March 16, 2009

Monday, March 16, 2009

Monday, March 16, 2009

Use cases for external social networking

• Joining the conversion, engaging customers

• Make web sites more “sticky” and interesting

• Deep personalization based on

• Detailed profile information

• Groups and relationships

Monday, March 16, 2009

External approaches to social networking

Monday, March 16, 2009

Hook into existing SNS sites

develop applications that use the API such as Facebook, OpenSocial, Twitter, etc.

Approaches to external social networks

Monday, March 16, 2009

Bring existing SNS to your site

Approaches to external social networks

Monday, March 16, 2009

Monday, March 16, 2009

Build your own SNS site

Approaches to external social networks

Monday, March 16, 2009

Social-enable yourexisting sites with Project SocialSite

Approaches to external social networks

SocialSite ServerYour Web Application

SocialSite Profile Widget

SocialSite Gadgetizer

SocialSite Friends Widget

SocialSite Face Widget

Gadget #1Gadget #1

OpenSocial /SocialSiteREST API

OpenSocial /SocialSiteJSON-RPC API

SocialSite Admin Console

Persistent

Social Graph

Proxy

Your application'sREST API

Monday, March 16, 2009

How I use social software at work

Monday, March 16, 2009

Twitter to chat with the world,

colleagues and friends

How I use social software at work

Monday, March 16, 2009

Personal blog for technology explorations

and promoting things

How I use social software at work

Monday, March 16, 2009

Group blog for product announcements

and news

How I use social software at work

Monday, March 16, 2009

Wiki for feature proposals, designs and ad-hoc docs

How I use social software at work

Monday, March 16, 2009

Email for project management

Official record of all: - Project related discussions - Changes to issue tracking system - Changes to source code - Changes to wiki

How I use social software at work

Monday, March 16, 2009

LinkedIn for business connections

How I use social software at work

Monday, March 16, 2009

Facebook for friends only

How I use social software at work

Monday, March 16, 2009

Instant messaging for closest co-workers

and friends

How I use social software at work

Monday, March 16, 2009

Emerging Social Software standards

Monday, March 16, 2009

OpenIDso you don’t have to remember so many passwords

Emerging social software standards

Monday, March 16, 2009

OAuthso sites can access your data on other sites

Emerging social software standards

Monday, March 16, 2009

OpenSocialstandard way to develop applications for SNS sites

Emerging social software standards

Monday, March 16, 2009

FOAF + SSLMake the web into your social network

Emerging social software standards

Monday, March 16, 2009

Summary

Monday, March 16, 2009

Summary

• Blogs, wikis and feeds are widely used

Monday, March 16, 2009

Summary

• Blogs, wikis and feeds are widely used

• Social networking is emerging

Monday, March 16, 2009

Summary

• Blogs, wikis and feeds are widely used

• Social networking is emerging

• Expect all this to change fast

Monday, March 16, 2009

Summary

• Blogs, wikis and feeds are widely used

• Social networking is emerging

• Expect all this to change fast

• You can be that change

Monday, March 16, 2009