Social Software at work

Social Software at workDave Johnson

Monday, March 16, 2009

About me...


About me...

• Triangle native


About me...

• Triangle native

• Started career in GIS and then dev tools


About me...

• Triangle native


• Created Roller in spare time


About me...

• Triangle native



• Worked at Sun, took Roller to Apache


About me...

• Triangle native




• Architect for ill-fated Sun SocialSite


About me...

• Triangle native




• Architect for ill-fated Sun SocialSite

• What’s next...




Agenda


Agenda

• Social Software?


Agenda


• Blogs and wikis at work


Agenda



• Social Networking at work


Agenda




• How I use Social Software


Agenda





• Emerging Standards (if we have time)


Agenda





• Emerging Standards (if we have time)

• Q & A


Social Software?my admittedly biased view


The web is bloggy


The web is bloggy


The web is bloggy


The web is bloggy


The web is bloggy


The web is bloggy


The web is bloggy


Rise of the social web

1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

LiveJournal

blogger.com

WordpressJSPWiki



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs

Friendster MySpace Facebook

AtomPubRSS 0.9 RSS 1.0 RSS 2.0

LiveJournal

blogger.com

WordpressJSPWiki



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs


Flickr

del.icio.us

twitterdopplr


LiveJournal

blogger.com

WordpressJSPWiki



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs


Flickr

del.icio.us

twitterdopplr


LiveJournal

blogger.com

WordpressJSPWiki



1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wikis Blogs


Flickr

del.icio.us

twitterdopplr

Anysite!


LiveJournal

blogger.com

WordpressJSPWiki


Blogs and wikis at work


Blogs & wikis inside

Blogs & wikis at work


via IT departmentreplace or augment existing content and knowledge management systems



via grass-roots effortsthey’re so easy to install and use that they grow like weeds



Internal blog use cases• Individual journal

• Group journal

• Status reports

• Manager pass-down

• Trip reports

• Lab notebook

• CxO fireside-chat

• Departmental newsletters

• Promoting internal efforts

• Publishing reports

• Publishing test results


Internal wiki use cases• Collaborate on docs

• Proposals

• Specifications

• Detailed designs

• Requirements

• Project home pages

• FAQs

• How-to guides

• Content management


Blogs & wikis outside


markets are conversions again. join in or be left out



Policies on public discourse

trust your employees to share the cool things they are working on





Benefits to companieshumanize the corporation, join the conversations and share the cool things that your company is working on



Corporate approaches to external blogging


Encourage it

Corporate approaches to blogging


Help only VIPs do it



Help everybody do it:employee blogging




Social networking still emerging at work


What does Social Networking service provide

• Profiles

• Relationships

• Activities

• Shared applications

• Photo & video sharing

• Games, etc.


Use cases for internal social networking

• Enhanced corporate directory

• With Profile pages and Activities

• Finding experts

• Group and team building


Approaches to internal social networking


Build it yourselfadd profiles, fiends and activities

to your existing corporate directory

Approaches to internal social networks


Buy into a Social Software suite

Blogs, Wikis, Social Networking and more in one integrated package from one vendor

Approaches to external social networks






Use cases for external social networking

• Joining the conversion, engaging customers

• Make web sites more “sticky” and interesting

• Deep personalization based on

• Detailed profile information

• Groups and relationships


External approaches to social networking


Hook into existing SNS sites

develop applications that use the API such as Facebook, OpenSocial, Twitter, etc.



Bring existing SNS to your site




Build your own SNS site



Social-enable yourexisting sites with Project SocialSite


SocialSite ServerYour Web Application

SocialSite Profile Widget

SocialSite Gadgetizer

SocialSite Friends Widget

SocialSite Face Widget

Gadget #1Gadget #1

OpenSocial /SocialSiteREST API

OpenSocial /SocialSiteJSON-RPC API

SocialSite Admin Console

Persistent

Social Graph

Proxy

Your application'sREST API


How I use social software at work


Twitter to chat with the world,

colleagues and friends



Personal blog for technology explorations

and promoting things



Group blog for product announcements

and news



Wiki for feature proposals, designs and ad-hoc docs



Email for project management

Official record of all: - Project related discussions - Changes to issue tracking system - Changes to source code - Changes to wiki



LinkedIn for business connections



Facebook for friends only



Instant messaging for closest co-workers

and friends



Emerging Social Software standards


OpenIDso you don’t have to remember so many passwords

Emerging social software standards


OAuthso sites can access your data on other sites



OpenSocialstandard way to develop applications for SNS sites



FOAF + SSLMake the web into your social network



Summary


Summary

• Blogs, wikis and feeds are widely used


Summary


• Social networking is emerging


Summary



• Expect all this to change fast


Summary



• Expect all this to change fast

• You can be that change


Technology

Social Software at work