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Slides that I prepared for a talk to a UNC class COMP 380 (Computers and Society)
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Social Software at workDave Johnson
Monday, March 16, 2009
About me...
Monday, March 16, 2009
About me...
• Triangle native
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
• Architect for ill-fated Sun SocialSite
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
• Architect for ill-fated Sun SocialSite
• What’s next...
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Agenda
Monday, March 16, 2009
Agenda
• Social Software?
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
• Emerging Standards (if we have time)
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
• Emerging Standards (if we have time)
• Q & A
Monday, March 16, 2009
Social Software?my admittedly biased view
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs
LiveJournal
blogger.com
WordpressJSPWiki
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs AtomPubRSS 0.9 RSS 1.0 RSS 2.0
LiveJournal
blogger.com
WordpressJSPWiki
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs
Friendster MySpace Facebook
AtomPubRSS 0.9 RSS 1.0 RSS 2.0
LiveJournal
blogger.com
WordpressJSPWiki
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs
Friendster MySpace Facebook
Flickr
del.icio.us
twitterdopplr
AtomPubRSS 0.9 RSS 1.0 RSS 2.0
LiveJournal
blogger.com
WordpressJSPWiki
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs
Friendster MySpace Facebook
Flickr
del.icio.us
twitterdopplr
AtomPubRSS 0.9 RSS 1.0 RSS 2.0
LiveJournal
blogger.com
WordpressJSPWiki
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Wikis Blogs
Friendster MySpace Facebook
Flickr
del.icio.us
twitterdopplr
Anysite!
AtomPubRSS 0.9 RSS 1.0 RSS 2.0
LiveJournal
blogger.com
WordpressJSPWiki
Monday, March 16, 2009
Blogs and wikis at work
Monday, March 16, 2009
Blogs & wikis inside
Blogs & wikis at work
Monday, March 16, 2009
via IT departmentreplace or augment existing content and knowledge management systems
Blogs & wikis at work
Monday, March 16, 2009
via grass-roots effortsthey’re so easy to install and use that they grow like weeds
Blogs & wikis at work
Monday, March 16, 2009
Internal blog use cases• Individual journal
• Group journal
• Status reports
• Manager pass-down
• Trip reports
• Lab notebook
• CxO fireside-chat
• Departmental newsletters
• Promoting internal efforts
• Publishing reports
• Publishing test results
Monday, March 16, 2009
Internal wiki use cases• Collaborate on docs
• Proposals
• Specifications
• Detailed designs
• Requirements
• Project home pages
• FAQs
• How-to guides
• Content management
Monday, March 16, 2009
Blogs & wikis outside
Monday, March 16, 2009
markets are conversions again. join in or be left out
Blogs & wikis outside
Monday, March 16, 2009
Policies on public discourse
trust your employees to share the cool things they are working on
Blogs & wikis outside
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Benefits to companieshumanize the corporation, join the conversations and share the cool things that your company is working on
Blogs & wikis outside
Monday, March 16, 2009
Corporate approaches to external blogging
Monday, March 16, 2009
Encourage it
Corporate approaches to blogging
Monday, March 16, 2009
Help only VIPs do it
Corporate approaches to blogging
Monday, March 16, 2009
Help everybody do it:employee blogging
Corporate approaches to blogging
Monday, March 16, 2009
Monday, March 16, 2009
Social networking still emerging at work
Monday, March 16, 2009
What does Social Networking service provide
• Profiles
• Relationships
• Activities
• Shared applications
• Photo & video sharing
• Games, etc.
Monday, March 16, 2009
Use cases for internal social networking
• Enhanced corporate directory
• With Profile pages and Activities
• Finding experts
• Group and team building
Monday, March 16, 2009
Approaches to internal social networking
Monday, March 16, 2009
Build it yourselfadd profiles, fiends and activities
to your existing corporate directory
Approaches to internal social networks
Monday, March 16, 2009
Buy into a Social Software suite
Blogs, Wikis, Social Networking and more in one integrated package from one vendor
Approaches to external social networks
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Use cases for external social networking
• Joining the conversion, engaging customers
• Make web sites more “sticky” and interesting
• Deep personalization based on
• Detailed profile information
• Groups and relationships
Monday, March 16, 2009
External approaches to social networking
Monday, March 16, 2009
Hook into existing SNS sites
develop applications that use the API such as Facebook, OpenSocial, Twitter, etc.
Approaches to external social networks
Monday, March 16, 2009
Bring existing SNS to your site
Approaches to external social networks
Monday, March 16, 2009
Monday, March 16, 2009
Build your own SNS site
Approaches to external social networks
Monday, March 16, 2009
Social-enable yourexisting sites with Project SocialSite
Approaches to external social networks
SocialSite ServerYour Web Application
SocialSite Profile Widget
SocialSite Gadgetizer
SocialSite Friends Widget
SocialSite Face Widget
Gadget #1Gadget #1
OpenSocial /SocialSiteREST API
OpenSocial /SocialSiteJSON-RPC API
SocialSite Admin Console
Persistent
Social Graph
Proxy
Your application'sREST API
Monday, March 16, 2009
How I use social software at work
Monday, March 16, 2009
Twitter to chat with the world,
colleagues and friends
How I use social software at work
Monday, March 16, 2009
Personal blog for technology explorations
and promoting things
How I use social software at work
Monday, March 16, 2009
Group blog for product announcements
and news
How I use social software at work
Monday, March 16, 2009
Wiki for feature proposals, designs and ad-hoc docs
How I use social software at work
Monday, March 16, 2009
Email for project management
Official record of all: - Project related discussions - Changes to issue tracking system - Changes to source code - Changes to wiki
How I use social software at work
Monday, March 16, 2009
LinkedIn for business connections
How I use social software at work
Monday, March 16, 2009
Facebook for friends only
How I use social software at work
Monday, March 16, 2009
Instant messaging for closest co-workers
and friends
How I use social software at work
Monday, March 16, 2009
Emerging Social Software standards
Monday, March 16, 2009
OpenIDso you don’t have to remember so many passwords
Emerging social software standards
Monday, March 16, 2009
OAuthso sites can access your data on other sites
Emerging social software standards
Monday, March 16, 2009
OpenSocialstandard way to develop applications for SNS sites
Emerging social software standards
Monday, March 16, 2009
FOAF + SSLMake the web into your social network
Emerging social software standards
Monday, March 16, 2009
Summary
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
• Expect all this to change fast
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
• Expect all this to change fast
• You can be that change
Monday, March 16, 2009