Social Media Trends

SOCIAL MEDIA MARKETINGHow this relates to your business?

Overview of Social MediaWhat we will cover today

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1. Top 10 Questions, you should ask2. Social Media Trends 3. Inside Facebook (break - slide 48)

4. Twitter & YouTube (main break - slide 74)

5. Blogs and putting it all together (break – slide 92)

6. LinkedIn & Tips and Tools to Save Time7. Analytics, Tweaks and Monitoring (slide 102-112)

8. In A Nutshell (slide 114 – 121 end)15 Videos to watch and learn

The Top 10 Questions?

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Social Media questions marketers want answered

1. How do I measure social media on my business?2. How do I integrate and manage SM activities?3. What are the best ways to sell with SM?4. How do I improve customer engagement with SM?5. How do I master the use of specific SM platforms?6. How do I find my target audience with SM?7. What are the best practices in SM?8. How do I use SM in niche markets?9. What are the trends in SM marketing?10. How can I best use time and get results?

Time to

TRANSFORMYOUR MARKETING MESSAGE

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Is Social Media a fad?

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“Social Media Revolution”

Trends in Social Media

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Let’s take a look “live” at Google Trends

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Commonly used social media tools

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Other forms of MarketingTop 3 – Email, SEO and Events

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Changing face of SEOSocial Media intertwined

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Evolution of MarketingHow the game has changed

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Key concept: Successful social media campaigns are designed to do three things:

1) Acquire new customers,2) Get existing customers to buy again, and 3) Generate referrals from both new and existing customers.

Action step: Don’t lose sight of those three goals as youbuild your social media campaign. Plenty of distractionswill arise, but you need to keep those three goals front andcenter.